Основной контент книги Beyond Traditional Marketing
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This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of... Sonra
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Kitab Adrian Ryans, Jacques Horovitz v.s. «Beyond Traditional Marketing» — saytda onlayn oxuyun. Şərh və rəylərinizi qeyd edin, sevimlilərinizi seçin.
Yaş sınırı:
0+Litres'teki yayın tarihi:
26 ağustos 2019Hacim:
326 s. ISBN:
9780470015445Toplam boyut:
1.5 МБToplam sayfa sayısı:
326Telif hakkı:
John Wiley & Sons Limited