Основной контент книги Digital Marketing. Global Strategies from the World's Leading Experts
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Digital Marketing. Global Strategies from the World's Leading Experts
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Kitap hakkında
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
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Yaş sınırı:
0+Litres'teki yayın tarihi:
20 şubat 2018Hacim:
427 s. ISBN:
9780471008750Toplam boyut:
4.2 МБToplam sayfa sayısı:
427Telif hakkı:
John Wiley & Sons Limited