Pazarlama Yönetimi

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Pazarlama Yönetimi
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Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big DataOmer Artun и др.
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Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth EngineJeanne Bliss
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The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising PlatformsJohn Lee и др.
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Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your CustomersAldo Cundari
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UnBranding. 100 Branding Lessons for the Age of DisruptionScott Stratten и др.
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The Agile Marketer. Turning Customer Experience Into Your Competitive AdvantageRoland Smart
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Monetizing Innovation. How Smart Companies Design the Product Around the Price
Madhavan Ramanujam и др.
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Artificial Intelligence for Marketing. Practical ApplicationsJim Sterne
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Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and SellingMichael Port
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The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Erika Napoletano
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Big Data Marketing. Engage Your Customers More Effectively and Drive Value
Lisa Arthur
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Digital Marketing For DummiesGregory Brooks и др.
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Changing the Channel. 12 Easy Ways to Make Millions for Your BusinessMichael Masterson и др.
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Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips и др.
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The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyDavid Meerman Scott
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Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Scott Brinker
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The Ways to New. 15 Paths to Disruptive Innovation
Jean-Marie Dru
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They Ask You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital ConsumerMarcus Sheridan и др.
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Marketing to Millennials For Dummies
Corey Padveen
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The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Ian Dodson
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Work That Works. Emergineering a Positive Organizational Culture
Geil Browning
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The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer
Alexander Jutkowitz
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The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing RolesTom Spitale и др.
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The Brian Solis Digital ReaderBrian Solis
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