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Managing the New Customer Relationship

The Dollarization Discipline

Rigorous Magic

Exactly How to Sell

How Clients Buy

Inbound Selling

Alliance Brand

Ganzheitliche Marketingkommunikation im Internet

Managing Customers Profitably

The Business of Brands

The Employer Brand

Marketing Excellence

Return on Ideas

Account Management

KundenProfiling

Branding Governance

Apples, Insights and Mad Inventors

Luxury China

Brands Laid Bare

A Master Class in Brand Planning

Market Research Handbook

The Hidden Art of Interviewing People

Professionelles Kundenmanagement

Rethinking Sales Management