Marketing digital para instituciones educativas presenta una guía de las principales herramientas del marketing digital y de sus aplicaciones en el proceso de fidelización de estudiantes en el entorno de la ética de la educación.

Juan M. Manes y Aarón Rosette desarrollan el uso de las principales aplicaciones digitales:

∙ Cómo realizar diagnósticos institucionales en forma virtual que sirvan de base para la planificación estratégica del marketing digital.

∙ Cómo ejecutar lo planificado con estrategias y tácticas digitales efectivas en diferentes aplicaciones.

∙Cómo crecer y expandir la oferta académica digital en forma global.

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