Los cambios tecnológicos, obligan a repensar el anacrónico concepto de televidente y a aceptar nuevas formas de audiencia. En la señal pública de televisión argentina, no solo hay que mirar números de rating, sino tener en cuenta a ciudadanos con derecho a acceder a contenidos de carácter público. En la primera edición (2016) de «Televisión pública y convergencia digital (…)» se buscaba aportar respuestas a la transformación de la señal estatal en su adaptación con las nuevas tecnologías e indagar en las causas que motivaron estas transformaciones.

Esta nueva edición, ampliada y actualizada, incorpora un artículo que fuera publicado inicialmente en Paisaje ficcional en la TV Pública. La oferta de ficción seriada en la emisora estatal (2009-2019) libro editado desde la Universidad Nacional de Quilmes, en el marco del 70º aniversario del viejo Canal 7. Dicho artículo (incorporado aquí como un nuevo capítulo del libro) explora en detalle la oferta de ficción seriada de la emisora en vinculación con sus redes sociales y las plataformas on demand estatales (Contar, CineAr Play, y el canal de youtube de la TV Pública).

Asimismo, suma la voz de Claudio Martínez, Director Ejecutivo de la Televisión Pública, quien repasa los logros y desafíos de su gestión a través de una pregunta crucial: ¿Para qué sirve tener medios públicos? y un prólogo de Alejandra Pía Nicolosi, reconocida investigadora del área de comunicación, especialista en televisión y directora del Observatorio de ficción televisiva de la TV Pública y plataformas on demand estatales de UNQ.

Frente a este panorama y sin perder de vista la perspectiva histórica, esta nueva edición del libro de Adrián Maglieri en 2023, nos convoca a pensar sobre la relación entre medios y democracia, y muy especialmente, sobre el rol de la TV Pública en esta relación.

Vuelve a interpelarnos sobre: ¿Qué papel juega la TV Pública en el fortalecimiento de la democracia? ¿Cómo contribuir a la inclusión social desde la TV Pública y sus pantallas digitales? ¿Cómo construir nuevas audiencias entre lo digital y lo tradicional? ¿Qué exigir como ciudadanos y ciudadanas a un canal público? ¿A la TV Pública «no la ve nadie»? ¿Quiénes y cómo somos quienes vemos a la televisión Pública? ¿Y qué es «ver» televisión hoy? ¿Es el carácter gubernamental un problema de la TV Pública, o el problema es el gobierno que la gestione? para encontrar algunas posibles respuestas.

Sólo así, la Televisión Pública podrá ser situada en su dimensión e importancia política, en tanto parte fundamental del engranaje que hace al funcionamiento de la democracia en la sociedad actual.

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«Televisión Pública y convergencia digital (2da. edición)», Adrián Sergio Maglieri benzeri kitaplar