Business Development: From Strategic Planning to Online Business Success

This comprehensive guide provides practical insights into modern business development, combining traditional business administration principles with cutting-edge digital strategies.

The book is structured in four main sections, covering essential aspects of building and growing a successful business in the digital age:

1. Business Fundamentals

– Detailed guidance on creating effective business plans

– Step-by-step approach to market analysis and financial planning

– Practical advice on choosing legal structures and establishing operations

2. Business Management

– Strategic and operational management techniques

– Implementation of enterprise architecture frameworks

– Enterprise risk management strategies

– Leadership and personnel development methods

3. Marketing and Sales

– Development of e-commerce business strategies

– Integration of online business models

– Customer acquisition and retention techniques

– Implementation of CRM systems and sales optimization

4. Business Intelligence and Technology

– Data analysis and decision support systems

– KPI definition and automated reporting

– Technology infrastructure planning

– Data security and compliance

This guide is particularly valuable for:

– Entrepreneurs starting a small business

– Business administrators seeking to expand online

– Managers implementing e-commerce solutions

– Professionals interested in innovation and entrepreneurship

Readers will learn how to:

– Develop sustainable business models

– Implement effective commerce strategies

– Utilize business intelligence tools

– Create robust enterprise architectures

– Manage digital transformation processes

The content combines theoretical frameworks with practical applications, making it suitable for both newcomers and experienced professionals in business development.