From Likes to Leads

"From Likes to Leads: The Facebook Formula" is a comprehensive guide to Facebook marketing that teaches businesses how to generate leads and convert them into customers.

It covers:

Optimizing Facebook presence: Creating a profile that attracts and converts.

Targeted advertising: Reaching the ideal audience with effective ads.

Lead generation strategies: Using lead ads, chatbots, and engaging content.

Conversion techniques: Nurturing leads with email sequences and sales follow-up.

Performance tracking: Analyzing data and optimizing campaigns for better results.

This book helps marketers move beyond vanity metrics and build a powerful lead generation system using Facebook, ultimately driving business growth and increasing revenue.