Die Digitale Transformation verändert Unternehmen und Zusammenarbeit grundlegend. Es entstehen hierarchiefreie Unternehmen, Stakeholder Unternehmen wie eBay, airbnb, Uber oder BlaBlaCar und gegenleistungslose Unternehmen wie Wikipedia und Couchsurfing. Diese neuen Organisationen wachsen mit großer Geschwindigkeit und verdrängen viele traditionelle Unternehmen.

Wie kann man diese neuen Unternehmensformen verstehen? Wo liegen ihre Möglichkeiten, Herausforderungen, Risiken und Chancen? Wie schaffen es traditionelle Unternehmen den Anschluss zu halten? Warum werden traditionelle Unternehmen hierarchiefrei und warum entwickelt sich eine Geschenkökonomie?

Dieses Buch beschreibt den Wandel von traditionellen Unternehmen zu hierarchiefreien Unternehmen und wie sich aus hierarchiefreien Unternehmen eine Geschenkökonomie entwickelt.

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Reinventing Business

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