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Cilt 282 sayfalar
Marketing and Finance
Creating Shareholder Value
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₺1.412,27
Kitap hakkında
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
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Kitap açıklaması
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Kitab Malcolm McDonald, Keith Ward v.s. «Marketing and Finance» — saytda onlayn oxuyun. Şərh və rəylərinizi qeyd edin, sevimlilərinizi seçin.
Yaş sınırı:
0+Litres'teki yayın tarihi:
21 haziran 2018Hacim:
282 s. ISBN:
9781118748893Toplam boyut:
3.1 МБToplam sayfa sayısı:
282Yayıncı:
Telif hakkı:
John Wiley & Sons Limited
