%10 indirim al
Bu kitabı önerin ve arkadaşınız kitabı satın aldığında ₺154,48 kazanın.
0+
metinPDF
Cilt 446 sayfalar
Asking Questions
The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
metinPDF
₺1.544,75
Kitap hakkında
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
Türler ve etiketler
Yorum gönderin
Giriş, kitabı değerlendirin ve yorum bırakın
Kitap açıklaması
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
Kitab Seymour Sudman, Brian Wansink «Asking Questions» — saytda onlayn oxuyun. Şərh və rəylərinizi qeyd edin, sevimlilərinizi seçin.
Yaş sınırı:
0+Litres'teki yayın tarihi:
21 ağustos 2019Hacim:
446 s. ISBN:
9780787973438Toplam boyut:
2.2 МБToplam sayfa sayısı:
446Telif hakkı:
John Wiley & Sons Limited
