"La lectura de este libro nos permite sobrepasar la conversación prototípica acerca de los millennials, porque nos corremos de los lugares comunes, así como de la mistificación de un conjunto de características y defectos que se les atribuye a quienes forman parte de este segmento mundial de la población, que nació a fines del siglo pasado e inicio de este.

En nuestros países se habla mucho de los millennials, pero se investiga poco, como sucede con otros tantos fenómenos de la vida cotidiana. Por eso, este libro abre la posibilidad de entender qué supone un debate acerca de este segmento de jóvenes, por qué la importancia de comprender su accionar y, además, de qué manera el recambio generacional que se produjo a fines del siglo XX caminó de la mano con el recambio del mundo.

Como esta obra no es estrictamente conceptual, presenta un conjunto de evidencias acerca de los usos y hábitos de consumo de la Internet y las TIC por parte de los millennials, en el marco de una investigación que combina métodos cualitativos y cuantitativos, tomando como caso de estudio los estudiantes de tres carreras de comunicación de universidades de Quito: Universidad de Las Américas (UDLA), Universidad Central del Ecuador (UCE) y Universidad Tecnológica Equinoccial (UTE).\"

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«Los millennials frente al espejo: tecnología, jóvenes y educación », César Ulloa benzeri kitaplar