De la mano de un destacado

experto en adicciones, esta es una

historia provocadora y singular sobre cómo las grandes multinacionales se han orientado hacia el

centro de recompensa de nuestro

cerebro, llevándonos a

adicciones que van desde los analgésicos hasta los Big Macs, pasando por Assassin's Creed, Snapchat o la pornografía. David T. Courtwright afirma que

el origen del problema radica en lo que llama «capitalismo límbico», un

sistema empresarial avanzado en lo tecnológico pero regresivo en lo social donde las

industrias globales, a menudo con la ayuda de

gobiernos cómplices y organizaciones criminales, fomentan el consumo abusivo y la adicción. Vivimos en la era de la

adicción, pero ¿qué podemos hacer para resistir las tentaciones que, de forma insidiosa y deliberada, reconfiguran nuestro cerebro? Nada, a menos que vayamos más allá de la

neurociencia, de

los trastornos neuronales y los problemas genéticos, para c

omprender la historia de los nuevos placeres,

los vicios comerciales, la adicción masiva y la capacidad irrefrenable del capitalismo límbico para moldear nuestros

hábitos y deseos. No cabe duda de que Internet sobrealimentó el capitalismo límbico, pero desde luego no lo inventó.

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«Capitalismo límbico», David T. Courtwright benzeri kitaplar