… by far the most popular item/product / language … … much more popular than… … the least popular product was … … not as popular as … …the highest percentage of…. … as popular as . .. …the lowest proportion of… In contrast ,… By comparison ,… Extra vocabulary: ➢ 2% = a very small proportion of ➢ 20% = a fifth ➢ 24% = almost a quarter ➢ 25% = a quarter ➢ 32% = nearly one-third ➢ 35% = more than a third ➢ 49% = just under a half ➢ 50% = a half ➢ 51% = just over a half ➢ 55% = more than a half