Auch der längste Wirtschaftsboom geht einmal zu Ende. Zinswende, Elektromobilität, steigende Rohstoffpreise – die Risiken für Industriebetriebe steigen. Gerät die Profitabilität eines Unternehmens unter Druck, wird reflexartig versucht, interne Reserven zu erschließen. Nicht selten mit externer Hilfe.

Die so entstandenen Lösungen haben oftmals zwei Dinge gemeinsam. Erstens: Sie greifen nur punktuelle Probleme auf und lassen die tieferen Ursachen unberührt. Zweitens: Sie halten nicht lange vor, die Probleme werden nicht dauerhaft beseitigt. Konsequenz: Die Unternehmen bleiben wirtschaftlich unter Druck, die Rendite leidet.

Das vorliegende Buch bietet einen anderen Ansatz. Die starke Wettbewerbsposition vieler deutscher Unternehmen basiert nicht zuletzt auf der Beherrschung von Technologie. Diese Fähigkeiten werden noch immer weltweit bewundert und müssen erhalten bleiben. Nur wie? Antwort des Autors: Indem Projektleiter und -mitarbeiter eine Gesamtsicht einnehmen. Und hin und wieder «den Kopf heben», um zu sehen, was nebenan passiert. Im Fokus steht immer das gesamte Unternehmen und fast niemals ein isoliertes, eng befristetes Projekt.

Erst wenn die Ursache-Wirkungs-Beziehungen vollständig erkannt sind, lassen sich Optimierungen mit Aussicht auf Erfolg umsetzen. In seinem Buch schlägt der Autor ein pragmatisches Lösungsraster vor, mit dessen Hilfe man gleichermaßen effektiv und effizient zu langfristig tragfähigen Lösungen kommt.

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«Potenziale strategisch erschließen», Hanselmann Jochen benzeri kitaplar