Основной контент книги Alpha Dogs
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Alpha Dogs

How Political Spin Became a Global Business
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Kitap hakkında

David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics. In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics.

Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.

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Yaş sınırı:
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Litres'teki yayın tarihi:
23 ekim 2024
Hacim:
370 s.
ISBN:
9781848873117
Yayıncı:
Telif hakkı:
Bookwire
Metin
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