Las operaciones logísticas se han convertido en una parte invaluable del complejo enfoque de las cadenas de suministro, redes que protagonizan las más recientes concepciones de las relaciones empresariales.

Con un lenguaje sencillo y apto para todo público, estas páginas nos ayudan a entender cómo la logística ha evolucionado hasta enarbolar, hoy, su estratégico papel como integradora de los procesos que hacen posible que los productos y servicios estén disponibles para los consumidores.

En un entorno productivo y comercial dinámico que, cada día más, deja atrás la competencia empresarial para dar paso a la competencia entre cadenas de suministro, sumergirse en estas páginas puede hacer la diferencia para que en las empresas se promueva la mentalidad que permita alcanzar (y mantener) el éxito de todos los eslabones de las cadenas que integran.

Esperamos que estas páginas sirvan para dar a conocer la cooperación como base del éxito de las nuevas y desafiantes condiciones del mercado, y que sean inspiración para la construcción de relaciones empresariales colaborativas que permitan crear y sostener riqueza mediante la administración adecuada de las personas, los procesos y las tecnologías… mientras se complace a los clientes.

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«La logística y la guerra de las cadenas», Jorge E. Urrutia Schnyder benzeri kitaplar