En este capítulo de la colección

Liderazgo comercial: La clave en el mundo de los negocios, hablar de las habilidades negociadoras de un líder comercial puede parecer una obviedad, ya que es difícil imaginar a un líder sin la capacidad de negociar.Sin embargo,

aquí profundizamos en los recursos que un líder de ventas necesita en distintos escenarios y situaciones. Analizamos la importancia de la

escucha activa, sus diferentes niveles según el contexto,

y su impacto en la toma de decisiones. Además, exploramos el papel de la Inteligencia Artificial en la gestión comercial y cómo su aplicación puede optimizar el trabajo diario de un líder.

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«El líder comercial: un negociador "todo terreno" 6», Juan Carlos Gazia Zucchelli benzeri kitaplar