Premio a la publicación en el sistema de Franquicias 2021, otorgado por Feria Franquicias Online

El libro imprescindible para emprender tu negocio

Sus más de 20 años de experiencia en el sistema de franquicias, y esas llamadas y correos electrónicos a la AEF de personas que decían sentirse estafadas, tanto a la hora de franquiciar sus empresas como de convertirse en franquiciados, le han llevado a escribir «Franquicias, negocios de ÉXITO», donde ofrece las claves para no equivocarse jamás al dar estos pasos tan importantes a nivel empresarial. Consejos prácticos y de utilidad para evitar que nadie vuelva a sentirse estafado cuando apueste por el modelo de la franquicia. Sin duda, un libro que es una referencia y una guía ineludible de consulta para franquiciadores y franquiciados.

«Franquicias, negocios de ÉXITO» de lectura fácil y muy comprensible, es el libro que no puede faltar en la biblioteca de cualquier empresario apasionado por este sistema de negocio.

","html_annotation_litres":"","first_time_sale_at":"2025-11-13T18:38:39","is_azimyt_trial":false,"is_pdw_trial":false,"is_discount_forbidden":false,"is_preorder_show_fragment":false,"reviews_count":0,"livelib_rated_count":0,"livelib_rated_avg":0,"livelib_ratings":null,"parent_podcast_name":null,"parent_podcast_id":null,"parent_podcast_url":null,"podcast_episodes_count":null,"podcast_last_episode_publication_date":null,"is_podcast_complete":false,"is_podcast_last_episode":false,"is_webtoon_complete":false,"genres":[{"id":5049,"uuid":"ed162096-f034-11e5-a511-0cc47a5454c6","name":"bankacılık","is_root":false,"url":"/genre/bankacilik-5049/","is_main":false},{"id":5061,"uuid":"ed162b99-f034-11e5-a511-0cc47a5454c6","name":"yabancı işletme literatürü","is_root":false,"url":"/genre/yabanci-is-kitaplari-5061/","is_main":false}],"tags":[],"paper_book":null,"paper_books":[],"isbn":"9788412061789","publication_date":"2025-11-13","quotes_count":0,"is_auto_speech":false,"youtube_videos":[],"contents_url":null,"is_prohibited_for_sale":false,"additional_info":{"registered_at":"2022-02-03T18:01:39","translated_at":null,"current_pages_or_seconds":171,"expected_pages_or_seconds":null},"publisher":{"id":31893644,"name":"Angels Fortune Editions","url":"/author/angels-fortune-editions/"},"copyrighter":{"id":null,"name":"Bookwire","url":null},"rightholders":[{"id":null,"name":"Bookwire","url":null}],"is_referrable":true,"referral":null,"alisa_url":null,"update_events":[],"prequels":[],"alternate_urls":[{"url":"https://litres.de/book/juan-carlos-martin-jimenez/franquicias-negocios-de-exito-67146550/","language":"de"},{"url":"https://litres.com/book/juan-carlos-martin-jimenez/franquicias-negocios-de-exito-67146550/","language":"en"},{"url":"https://litres.es/book/juan-carlos-martin-jimenez/franquicias-negocios-de-exito-67146550/","language":"es"},{"url":"https://www.litres.ru/book/juan-carlos-martin-jimenez/franquicias-negocios-de-exito-67146550/","language":"ru"},{"url":"https://litres.pl/book/juan-carlos-martin-jimenez/franquicias-negocios-de-exito-67146550/","language":"pl"},{"url":"https://litres.az/book/juan-carlos-martin-jimenez/franquicias-negocios-de-exito-67146550/","language":"az"},{"url":"https://litres.ee/book/juan-carlos-martin-jimenez/franquicias-negocios-de-exito-67146550/","language":"et"},{"url":"https://litres-tr.com/book/juan-carlos-martin-jimenez/franquicias-negocios-de-exito-67146550/","language":"tr"}],"is_art_online_readable":false,"webtoon_chapter_number":null,"webtoon_parent_id":null,"next_webtoon_chapter_id":null,"expected_chapters_count":null,"current_chapters_count":null,"meta_title":null,"meta_tags":{"root":{"title":"Franquicias, negocios de ÉXITO, Juan Carlos Martín Jiménez – читать онлайн на Литрес","description":"В сервисе электронных книг 📚 Литрес можно читать онлайн «Franquicias, negocios de ÉXITO» от Juan Carlos Martín Jiménez! Оставляйте и читайте отзывы о книге на Литрес!","rel_canonical_url":null,"seo_robots":null,"open_graph_title":null,"open_graph_description":null,"text":null},"readonline":null,"reviews":null,"quotes":null},"audio_drm3_key":null},"fulfilledTimeStamp":1768911230358},"getArtFiles({\"artId\":67146550})":{"status":"fulfilled","endpointName":"getArtFiles","requestId":"MwSfzMvSeN4aVgZXGuGW-","originalArgs":{"artId":67146550,"withRedisCache":true},"startedTimeStamp":1768911230039,"data":[{"id":91938046,"filename":"67146550.fb3","mime":"application/fb3","extension":"fb2.zip","is_additional":false,"release_date":"2022-02-03","pages":171,"size":2363117,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":91938046,"filename":"67146550.fb3","mime":"application/fb3","extension":"txt","is_additional":false,"release_date":"2022-02-03","pages":171,"size":282004,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":91938046,"filename":"67146550.fb3","mime":"application/fb3","extension":"txt.zip","is_additional":false,"release_date":"2022-02-03","pages":171,"size":82832,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":91938046,"filename":"67146550.fb3","mime":"application/fb3","extension":"rtf.zip","is_additional":false,"release_date":"2022-02-03","pages":171,"size":2527120,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":91938046,"filename":"67146550.fb3","mime":"application/fb3","extension":"a4.pdf","is_additional":false,"release_date":"2022-02-03","pages":171,"size":2737903,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":91938046,"filename":"67146550.fb3","mime":"application/fb3","extension":"a6.pdf","is_additional":false,"release_date":"2022-02-03","pages":171,"size":2876076,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":91938046,"filename":"67146550.fb3","mime":"application/fb3","extension":"mobi.prc","is_additional":false,"release_date":"2022-02-03","pages":171,"size":932293,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":91938046,"filename":"67146550.fb3","mime":"application/fb3","extension":"epub","is_additional":false,"release_date":"2022-02-03","pages":171,"size":698456,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":91938046,"filename":"67146550.fb3","mime":"application/fb3","extension":"ios.epub","is_additional":false,"release_date":"2022-02-03","pages":171,"size":2395224,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":91938046,"filename":"67146550.fb3","mime":"application/fb3","extension":"fb3","is_additional":false,"release_date":"2022-02-03","pages":171,"size":2292636,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"}],"fulfilledTimeStamp":1768911230275},"getFourArtOffer(undefined)":{"status":"fulfilled","endpointName":"getFourArtOffer","requestId":"lswYZYfDFkMZjLS2hh2zq","startedTimeStamp":1768911230040,"data":{"offer_status":"NOT_ACTIVE","offer_detail":{"arts":[]}},"fulfilledTimeStamp":1768911230154},"getSeriesArtsByArtId({\"artId\":67146550,\"art_groups\":[1],\"limit\":100,\"o\":\"order_in_series_desc\",\"show_unavailable\":false})":{"status":"fulfilled","endpointName":"getSeriesArtsByArtId","requestId":"pQuRd9V2dAngxobh1VOWE","originalArgs":{"artId":67146550,"art_groups":[1],"limit":100,"o":"order_in_series_desc","withRedisCache":true,"show_unavailable":false},"startedTimeStamp":1768911230040,"data":{"pagination":{"next_page":null,"previous_page":null},"data":[]},"fulfilledTimeStamp":1768911230166},"getSimilarArtsForRecommendation({\"artIDorSlug\":67146550,\"limit\":10})":{"status":"fulfilled","endpointName":"getSimilarArtsForRecommendation","requestId":"9G3fLP1EYppxGF-2KSS2-","originalArgs":{"artIDorSlug":67146550,"limit":10,"withRedisCache":true},"startedTimeStamp":1768911230040,"data":{"pagination":{"next_page":null,"previous_page":null},"data":[],"recommendation_model_version":{"response_model_tag":"top","response_model_name":"top 2026-01-20_13-30-21"},"recommendations_meta":{},"scenario":{"name":"als_fresh_cascade","types":["similar_arts"],"tags":[],"workflow":""},"models_info":[{"name":"top","type":"top","version":"2026-01-20_13-30-21","alias":"","tags":[]}]},"fulfilledTimeStamp":1768911230266},"getPersonArts({\"authorIdOrSlug\":\"juan-carlos-martin-jimenez\",\"limit\":10})":{"status":"fulfilled","endpointName":"getPersonArts","requestId":"OucGkWaFsI4UntVWNVORO","originalArgs":{"authorIdOrSlug":"juan-carlos-martin-jimenez","limit":10,"withRedisCache":true},"startedTimeStamp":1768911230041,"data":{"pagination":{"next_page":null,"previous_page":null},"data":[{"id":67121600,"uuid":"73de138b-7ec1-11ec-a38c-ac1f6b0b3464","cover_url":"/pub/c/cover/67121600.jpg","url":"/book/juan-carlos-martin-jimenez/la-fuerza-esta-en-tu-interior-67121600/","title":"La fuerza está en tu interior","cover_ratio":0.74,"is_draft":false,"art_type":24,"prices":{"final_price":424.55,"inapp_price":null,"inapp_base_price":null,"full_price":424.55,"discount_price":null,"litcoin_count":0,"inapp_name":null,"inapp_base_name":null,"currency":"TRY","discount_percent":null,"cost_with_bonus":424.55,"bonus_money":0,"account_money":0,"can_be_paid_by_account_money":false,"promotions":null},"is_auto_speech_gift":false,"subtitle":"","min_age":0,"is_adult_content":false,"cover_height":3000,"cover_width":2227,"foreign_publisher_id":13,"language_code":"es","symbols_count":92187,"expected_symbols_count":null,"podcast_serial_number":null,"last_updated_at":"2026-01-20T00:28:19","last_released_at":"2022-01-26T19:06:25","read_percent":0,"is_finished":false,"is_free":false,"is_promo":false,"is_advertising":false,"advertising_marking":null,"event_data":null,"my_art_status":0,"is_subscription_art":false,"is_available_with_subscription":false,"is_available_with_litres_subscription":false,"availability_with_partner_subscriptions":[],"art_subscription_status_for_user":"no_subscription","is_abonement_art":false,"is_available_with_abonement":false,"is_subscription_token_art":false,"is_available_with_subscription_token":false,"can_be_preordered":false,"is_preorder_notified_for_user":false,"is_exclusive_abonement":false,"is_drm":false,"in_gifts":0,"is_fourth_art_gift":false,"podcast_left_to_buy":null,"availability":1,"available_from":null,"library_information":null,"persons":[{"id":31900361,"uuid":"742fd977-7ec1-11ec-a38c-ac1f6b0b3464","full_name":"Juan Carlos Martín Jiménez","full_rodit":"Juan Carlos Martín Jiménez","url":"/author/juan-carlos-martin-jimenez/","role":"author"},{"id":19252677,"uuid":"e73a200d-d4e0-11e9-96df-0cc47a545a1e","full_name":"Isabel Montes","full_rodit":"","url":"/author/isabel-montes/","role":"editor"},{"id":31893644,"uuid":"bcaa5b88-7aad-11ec-a38c-ac1f6b0b3464","full_name":"Angels Fortune Editions","full_rodit":"Angels Fortune Editions","url":"/author/angels-fortune-editions/","role":"publisher"}],"is_liked":false,"rating":{"user_rating":null,"rated_1_count":0,"rated_2_count":0,"rated_3_count":0,"rated_4_count":0,"rated_5_count":0,"rated_avg":0,"rated_total_count":0},"linked_arts":[],"series":[],"date_written_at":null,"release_file_id":91811342,"preview_file_id":null,"labels":{"is_bestseller":false,"is_litres_exclusive":false,"is_new":false,"is_sales_hit":false,"is_audio_series":false},"in_folders":null,"is_archived":false,"interacted_at":null,"read_at":null,"purchased_at":null,"is_hidden":false,"synchronized_arts":[],"synchronizations":[],"alternative_version":null,"in_user_cart_status":"not_in_cart","is_draft_full_free":false,"webtoon_chapters_count":null,"webtoon_last_read_chapter_id":null,"webtoon_last_read_chapter_number":null},{"id":67146550,"uuid":"30f66b38-8502-11ec-a38c-ac1f6b0b3464","cover_url":"/pub/c/cover/67146550.jpg","url":"/book/juan-carlos-martin-jimenez/franquicias-negocios-de-exito-67146550/","title":"Franquicias, negocios de ÉXITO","cover_ratio":0.71,"is_draft":false,"art_type":24,"prices":{"final_price":449.55,"inapp_price":null,"inapp_base_price":null,"full_price":449.55,"discount_price":null,"litcoin_count":0,"inapp_name":null,"inapp_base_name":null,"currency":"TRY","discount_percent":null,"cost_with_bonus":449.55,"bonus_money":0,"account_money":0,"can_be_paid_by_account_money":false,"promotions":null},"is_auto_speech_gift":false,"subtitle":"","min_age":0,"is_adult_content":false,"cover_height":3000,"cover_width":2123,"foreign_publisher_id":13,"language_code":"es","symbols_count":266195,"expected_symbols_count":null,"podcast_serial_number":null,"last_updated_at":"2026-01-20T00:28:21","last_released_at":"2022-02-03T18:06:17","read_percent":0,"is_finished":false,"is_free":false,"is_promo":false,"is_advertising":false,"advertising_marking":null,"event_data":null,"my_art_status":0,"is_subscription_art":false,"is_available_with_subscription":false,"is_available_with_litres_subscription":false,"availability_with_partner_subscriptions":[],"art_subscription_status_for_user":"no_subscription","is_abonement_art":false,"is_available_with_abonement":false,"is_subscription_token_art":false,"is_available_with_subscription_token":false,"can_be_preordered":false,"is_preorder_notified_for_user":false,"is_exclusive_abonement":false,"is_drm":false,"in_gifts":0,"is_fourth_art_gift":false,"podcast_left_to_buy":null,"availability":1,"available_from":null,"library_information":null,"persons":[{"id":31900361,"uuid":"742fd977-7ec1-11ec-a38c-ac1f6b0b3464","full_name":"Juan Carlos Martín Jiménez","full_rodit":"Juan Carlos Martín Jiménez","url":"/author/juan-carlos-martin-jimenez/","role":"author"},{"id":31893644,"uuid":"bcaa5b88-7aad-11ec-a38c-ac1f6b0b3464","full_name":"Angels Fortune Editions","full_rodit":"Angels Fortune Editions","url":"/author/angels-fortune-editions/","role":"publisher"}],"is_liked":false,"rating":{"user_rating":null,"rated_1_count":0,"rated_2_count":0,"rated_3_count":0,"rated_4_count":0,"rated_5_count":0,"rated_avg":0,"rated_total_count":0},"linked_arts":[],"series":[],"date_written_at":null,"release_file_id":91938046,"preview_file_id":null,"labels":{"is_bestseller":false,"is_litres_exclusive":false,"is_new":false,"is_sales_hit":false,"is_audio_series":false},"in_folders":null,"is_archived":false,"interacted_at":null,"read_at":null,"purchased_at":null,"is_hidden":false,"synchronized_arts":[],"synchronizations":[],"alternative_version":null,"in_user_cart_status":"not_in_cart","is_draft_full_free":false,"webtoon_chapters_count":null,"webtoon_last_read_chapter_id":null,"webtoon_last_read_chapter_number":null}],"counters":{"all":2}},"fulfilledTimeStamp":1768911230275},"getArtReviews({\"artId\":67146550,\"limit\":10,\"offset\":0,\"sortType\":\"popular\",\"url\":\"\"})":{"status":"fulfilled","endpointName":"getArtReviews","requestId":"KPxoQM2Ho_WNuZD1_2mo-","originalArgs":{"artId":67146550,"url":"","limit":10,"offset":0,"sortType":"popular","withRedisCache":true},"startedTimeStamp":1768911230041,"data":{"status":200,"error":null,"payload":{"pagination":{"next_page":null,"previous_page":null},"data":[]}},"fulfilledTimeStamp":1768911230067}},"mutations":{},"provided":{"Art":{"67146550":["getArtData({\"artIdOrSlug\":67146550})"],"LIST":["getArtReviews({\"artId\":67146550,\"limit\":10,\"offset\":0,\"sortType\":\"popular\",\"url\":\"\"})"]},"Offer":{"FOUR-ART-GIFT":["getFourArtOffer(undefined)"]},"ArtShortList":{"67121600":["getPersonArts({\"authorIdOrSlug\":\"juan-carlos-martin-jimenez\",\"limit\":10})"],"67146550":["getPersonArts({\"authorIdOrSlug\":\"juan-carlos-martin-jimenez\",\"limit\":10})"],"__internal_without_id":["getSeriesArtsByArtId({\"artId\":67146550,\"art_groups\":[1],\"limit\":100,\"o\":\"order_in_series_desc\",\"show_unavailable\":false})","getSimilarArtsForRecommendation({\"artIDorSlug\":67146550,\"limit\":10})","getPersonArts({\"authorIdOrSlug\":\"juan-carlos-martin-jimenez\",\"limit\":10})"]}},"subscriptions":{"getBanners({\"place\":\"web-header-full-width\"})":{"W445gVDsZ8OYcESRqNS4F":{}},"getBrandIdentity(undefined)":{"6mHMMLSm3oU2tJm5-bU55":{}},"getArtData({\"artIdOrSlug\":67146550})":{"AJHgLANTsr_JIj39_awd_":{}},"getArtFiles({\"artId\":67146550})":{"MwSfzMvSeN4aVgZXGuGW-":{}},"getFourArtOffer(undefined)":{"lswYZYfDFkMZjLS2hh2zq":{}},"getSeriesArtsByArtId({\"artId\":67146550,\"art_groups\":[1],\"limit\":100,\"o\":\"order_in_series_desc\",\"show_unavailable\":false})":{"pQuRd9V2dAngxobh1VOWE":{}},"getSimilarArtsForRecommendation({\"artIDorSlug\":67146550,\"limit\":10})":{"9G3fLP1EYppxGF-2KSS2-":{}},"getPersonArts({\"authorIdOrSlug\":\"juan-carlos-martin-jimenez\",\"limit\":10})":{"OucGkWaFsI4UntVWNVORO":{}},"getArtReviews({\"artId\":67146550,\"limit\":10,\"offset\":0,\"sortType\":\"popular\",\"url\":\"\"})":{"KPxoQM2Ho_WNuZD1_2mo-":{}}},"config":{"online":true,"focused":true,"middlewareRegistered":true,"refetchOnFocus":false,"refetchOnReconnect":false,"refetchOnMountOrArgChange":false,"keepUnusedDataFor":60,"reducerPath":"rtkqApi"}},"HeadHunterApi":{"queries":{},"mutations":{},"provided":{},"subscriptions":{},"config":{"online":true,"focused":true,"middlewareRegistered":true,"refetchOnFocus":false,"refetchOnReconnect":false,"refetchOnMountOrArgChange":false,"keepUnusedDataFor":60,"reducerPath":"HeadHunterApi"}},"user":{"actions":{"uniteUsersCSRF":{}},"registration":{"actions":{"recoverPasswordCSRF":{}}}},"foundationUser":{"id":0,"login":"","is_staff":false,"isOfficeUser":false,"profile":{"has_folder_arts":false},"account":{"display":0,"real":0,"full":0,"bonus":0},"settings":{"profile_privacy":"default","is_safemode_enabled":null},"socials":[],"library_info":{"title":null,"logo":{},"host":null,"is_school_user":false},"abonement":{"id":null,"is_active":false,"price":null,"rebill_id":null,"valid_till":null,"grace_period_start":null,"gift_arts_refresh_at":null,"payment_system_id":null,"purchase_origin":null},"subscription":{"id":null,"grace_period_start":null,"rebill_id":null,"payment_system_id":null,"purchase_origin":null},"partner_subscriptions":{"has_active":false,"subscriptions":[]},"phone":{},"ab_tests":[],"isLoading":false,"error":{},"isAsking":false,"actions":{"teleport_CSRF":{}},"varioqubTests":{"ymabParam":"","flags":{},"testIds":[],"initialized":false,"initializingError":false,"rawFlagResponse":[]},"loyalty":{"is_loyalty_user":false,"bonuses_info":null},"is_tester":false,"country_code":"RU"},"browser":{"screen":{"width":null,"height":null},"urlParams":{},"pda":false,"clientHost":"litres-tr.com","currency":"TRY","headers":{"client-host":"litres-tr.com","ui-currency":"TRY","Ui-Language-Code":"tr","x-request-id":"b4bc2d53531bd80499a6a6c890e24947"},"isRobot":true},"artsEntity":{"ids":[67121600,67146550],"entities":{"67121600":{"id":67121600,"isLiked":false,"isRead":false,"isInCart":false},"67146550":{"id":67146550,"isLiked":false,"isRead":false,"isInCart":false}},"totalAnonLikesCount":0,"totalAnonCartCount":0},"player":{"data":{"playerSettings":{"url":"","drm3key":"","isPlaying":false,"volume":0.5,"playbackRate":1,"muted":false,"isContentsOpen":false,"downloadForbidden":false,"readOnly":false,"isAnon":true,"isChapterLoading":false,"contentsData":[]},"currentTime":0,"playerData":{"error":null,"event":null,"isReady":false,"loadedTime":0,"duration":0,"totalDuration":0,"isHalf":false,"canBackward":false,"canForward":true,"stats":{"hits":0,"secondsListened":0}}}},"pages":{"userLibraries":{"libraries":[],"actions":{"teleportCSRF":{},"uniteCSRF":{},"uniteCSRFV2":{},"getUserLibrariesCSRF":{}}},"paymentReceipts":{"receipts":[],"actions":{"getPaymentReceipts":{}}}},"global":{"auth":{"activeStep":"authenticationByEmail","fallbackStep":"init","stepsHistory":[],"formData":{},"isRateLimitError":false},"header":{"auth":{"analyticsData":{}}},"globalModals":{"visibilityState":"init"},"search":{"query":"","searchResults":[],"history":[],"loading":false,"error":{},"isInitiated":false},"interface":{"authPopupState":{"isOpen":false},"stickyPlayer":{"isOpen":false},"bookUpsalePopup":{"isOpen":false},"isPageWithPlayer":true,"checkoutBox":{"isOpen":false,"height":0},"helpdesk":{"isOpen":false},"spamTickets":{"isOpen":false,"isHtmlFetched":false},"paymentPopup":{"isOpen":false},"reviewComplainPopup":{"isOpen":false,"id":0},"forceScroll":{"scrollToReviewForm":false,"scrollToReviewId":0},"notRecommendArts":{"arts":[]},"sharingPopup":{"reviewId":0,"userName":"","userId":0,"rating":0,"comment":"","date":"","hasAvatar":false,"isOpen":false,"isReply":false},"headerHeight":0},"lastViewedBooksWidget":{"arts":[],"isLoading":false,"error":null},"onboarding":{"isOpen":false},"genres":{"popup":{"history":[],"currentGenre":null,"isOpen":false}},"searchPage":{"query":""}},"face":{"language":"tr","host":null}}

Türler ve etiketler

Bu kitabı okuyanlar şunları da okudu

Bu yazarın diğer kitapları