¿Por qué López Obrador es todavía tan popular si los resultados de su gobierno son tan pobres? Este libro tiene la respuesta

Durante sus primeros dos años de gobierno, el presidente Andrés Manuel López Obrador (AMLO) ha mantenido la aprobación de la mayoría de los mexicanos y ha construido una intensa relación emocional con sus seguidores.

Esto, sin embargo, no corresponde con los resultados de su gestión, que han sido los peores en décadas. En este libro, Luis Antonio Espino sostiene que esa diferencia entre aprobación y desempeño se explica por el uso que AMLO hace del lenguaje para crear un discurso poderoso y efectivo, que tiene como prioridad la consolidación de su poder personal.

Este libro disecciona los cinco pasos que el presidente de México sigue disciplinadamente en todos sus discursos para ganar la batalla por el control de la realidad y sustituir las débiles e imperfectas instituciones democráticas del país con su propia versión de populismo nacionalista, que él llama «la Cuarta Transformación».

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