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Innovation and Export
The Joint Challenge of the Small Company
₺6.072,01
Kitap hakkında
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
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241 s. 53 illüstrasyonISBN:
9781119881520Yayıncı:
Telif hakkı:
John Wiley & Sons Limited
