Marketing behandeln

Das Facebook-Marketing folgt, ähnlich wie andere Online-Marketing-Disziplinen, einigen Regeln. Wenn Sie diese Regeln, Tipps, Tricks oder Techniken (wie auch immer Sie sie nennen möchten) vernünftig und sorgfältig anwenden, steht dem Erfolg nichts mehr im Wege.

Aus diesem Grund muss die «anfängliche Denkweise» jedoch von Anfang an richtig sein. Damit meine ich, dass Sie sich bewusst sein müssen, dass eine Facebook-Seite ein integraler Bestandteil Ihres eigenen Online-Marketings sein muss.

Wer davon nichts weiß und eine Facebook-Seite nur deshalb erstellt, weil alle es jetzt tun oder weil es der richtige Weg ist, hat bereits verloren. Eine solche Strategie wird nicht zu einer erfolgreichen Vermarktung auf Facebook führen.

Das Gegenteil ist viel wahrscheinlicher: Wenn kein Erfolg vorliegt, entsteht schnell Frustration und der Kanal selbst wird herausgefordert. Facebook-Marketing bedeutet, sich lange damit zu beschäftigen und es energisch zu tun.

Nur so können Sie letztendlich das, was Sie ursprünglich beabsichtigt hatten, von Facebook als Kanal erhalten. Die Entwicklung einer geeigneten Strategie ist unabdingbar und sollte niemals verzögert werden: Ohne eine Strategie werden Sie keinen Erfolg haben und wahrscheinlich nicht Ihren eigenen Optionen entsprechen.

","html_annotation_litres":"","first_time_sale_at":"2024-11-10T14:47:05","is_azimyt_trial":false,"is_pdw_trial":false,"is_discount_forbidden":false,"is_preorder_show_fragment":false,"reviews_count":0,"livelib_rated_count":0,"livelib_rated_avg":0,"livelib_ratings":null,"parent_podcast_name":null,"parent_podcast_id":null,"parent_podcast_url":null,"podcast_episodes_count":null,"is_podcast_complete":false,"is_webtoon_complete":false,"genres":[{"id":5276,"uuid":"ed1783a5-f034-11e5-a511-0cc47a5454c6","name":"kendin Yap","is_root":false,"url":"/genre/kendin-yap-5276/"}],"tags":[],"paper_book":null,"isbn":"9783752903102","publication_date":"2024-11-10","quotes_count":0,"is_auto_speech":false,"youtube_videos":[],"contents_url":null,"is_prohibited_for_sale":false,"additional_info":{"registered_at":"2022-04-06T14:51:22","translated_at":null,"current_pages_or_seconds":23,"expected_pages_or_seconds":null},"publisher":{"id":31994542,"name":"neobooks","url":"/author/neobooks/"},"copyrighter":{"id":null,"name":"Bookwire","url":null},"rightholders":[{"id":null,"name":"Bookwire","url":null}],"is_referrable":true,"referral":null,"alisa_url":null,"update_events":["none"],"prequels":[],"alternate_urls":[{"url":"https://litres.de/book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449/","language":"de"},{"url":"https://litres.com/book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449/","language":"en"},{"url":"https://litres.es/book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449/","language":"es"},{"url":"https://www.litres.ru/book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449/","language":"ru"},{"url":"https://litres.pl/book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449/","language":"pl"},{"url":"https://litres.az/book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449/","language":"az"},{"url":"https://litres.ee/book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449/","language":"et"},{"url":"https://litres-tr.com/book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449/","language":"tr"}],"is_art_online_readable":false,"webtoon_chapter_number":null,"webtoon_parent_id":null,"next_webtoon_chapter_id":null,"meta_title":null,"meta_tags":{"root":{"title":"12 wertvolle Tipps für Facebook Marketing und deren garantierten Erfolg, Martina Kloss – читать онлайн на Литрес","description":"В сервисе электронных книг 📚 Литрес можно читать онлайн «12 wertvolle Tipps für Facebook Marketing und deren garantierten Erfolg» от Martina Kloss! Оставляйте и читайте отзывы о книге на Литрес!","rel_canonical_url":null,"seo_robots":null,"open_graph_title":null,"open_graph_description":null,"text":null},"readonline":null,"reviews":null,"quotes":null},"audio_drm3_key":null},"fulfilledTimeStamp":1744166470180},"getSimilarArtsForRecommendation({\"artIDorSlug\":\"book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449\",\"limit\":24,\"offset\":\"984\"})":{"status":"fulfilled","endpointName":"getSimilarArtsForRecommendation","requestId":"EZtNPN-Ov9OMfcW9Uo4E5","originalArgs":{"artIDorSlug":"book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449","offset":"984","limit":24},"startedTimeStamp":1744166469875,"data":{"pagination":{"next_page":null,"previous_page":"/api/arts/book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449/similar?limit=24&offset=960"},"data":[],"recommendation_model_version":{"response_model_tag":"top","response_model_name":"top 2025-04-09_04-30-05"}},"fulfilledTimeStamp":1744166469922}},"mutations":{},"provided":{"ArtShortList":{"__internal_without_id":["getSimilarArtsForRecommendation({\"artIDorSlug\":\"book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449\",\"limit\":24,\"offset\":\"984\"})"]},"Art":{"67466449":["getArtData({\"artIdOrSlug\":\"book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449\"})"]}},"subscriptions":{"getBanners({\"place\":\"web-header-full-width\"})":{"WUBkV0tiNenKHRtU6hmOT":{}},"getBrandIdentity(undefined)":{"071v-7b3ESbMK9HQOVH_-":{}},"getArtData({\"artIdOrSlug\":\"book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449\"})":{"lOkVaGZqjXtew9tf8vO3w":{}},"getSimilarArtsForRecommendation({\"artIDorSlug\":\"book/martina-kloss/12-wertvolle-tipps-fur-facebook-marketing-und-deren-garantie-67466449\",\"limit\":24,\"offset\":\"984\"})":{"EZtNPN-Ov9OMfcW9Uo4E5":{}}},"config":{"online":true,"focused":true,"middlewareRegistered":true,"refetchOnFocus":false,"refetchOnReconnect":false,"refetchOnMountOrArgChange":false,"keepUnusedDataFor":60,"reducerPath":"rtkqApi"}},"HeadHunterApi":{"queries":{},"mutations":{},"provided":{},"subscriptions":{},"config":{"online":true,"focused":true,"middlewareRegistered":true,"refetchOnFocus":false,"refetchOnReconnect":false,"refetchOnMountOrArgChange":false,"keepUnusedDataFor":60,"reducerPath":"HeadHunterApi"}},"user":{"accountSettings":{"actions":{"changePasswordCSRF":{},"changeProfilePrivacyCSRF":{},"setMarketingConsentCSRF":{}}},"credentials":{"isAnon":true,"userID":"0","userSID":"anonimous-empty-sid","name":"Anonymous","groups":[8,16],"lfrom":"","actions":{"changeCredentialsCSRF":{}}},"balance":{"account":0,"bonus":0,"accountFull":0},"basket":{"inBasket":0,"inDeferred":0,"purchased":0},"library":{},"boughtCollections":{"collections":[]},"notifications":{"isLoading":false,"unreadedCount":0,"allCount":0,"list":[]},"abonement":{"active":false,"price":"399"},"subscription":{"subscriptionClass":[{"id":1,"trial":true,"month":1,"price":"0","pricePerMonth":"0","basePrice":"399"},{"id":2,"trial":false,"month":1,"price":"399","pricePerMonth":"399","basePrice":"399"}],"active":false},"partnersSubscriptions":{"isAnyPartnerSubscriptionActive":false,"isMegafonSubscriptionActive":false,"isRostelecomSubscriptionActive":false,"isYotaSubscriptionActive":false,"isA1SubscriptionActive":false,"isKCellSubscriptionActive":false,"isInlabSubscriptionActive":false,"isTinkoffSubscriptionActive":false,"isLifebelSubscriptionActive":false},"socnet":{"attachedSocnets":[]},"avatar":{"availability":false,"avatarHash":"99","actions":{"uploadAvatarCSRF":{}}},"tests":{},"webpushes":{"status":false},"offers":{"offersList":[]},"actions":{"updateMyRegCSRF":{},"uniteUsersCSRF":{}},"authorization":{"actions":{"checkPassCorrectCSRF":{},"otpinLoginCSRF":{},"loginCSRF":{},"attachSocnetCSRF":{},"socnetCSRF":{},"checkSocnetCSRF":{}}},"registration":{"actions":{"checkEmailAvailabilityGUJ":{},"verifyPhoneCSRF":{},"recoverPasswordCSRF":{},"registrationCSRF":{}}},"rebills":{"list":{},"actions":{"deletePaymentCardCSRF":{},"getRebillsGUJ":{}}}},"foundationUser":{"id":0,"login":"","BSK":[],"LKS":[],"is_staff":false,"isOfficeUser":false,"profile":{"has_folder_arts":false},"account":{"display":0,"real":0,"full":0,"bonus":0},"settings":{"profile_privacy":"default","is_safemode_enabled":null},"socials":[],"library_info":{"title":null,"logo":{},"host":null,"is_school_user":false},"abonement":{"id":null,"is_active":false,"price":null,"rebill_id":null,"valid_till":null,"grace_period_start":null,"gift_arts_refresh_at":null,"payment_system_id":null,"purchase_origin":null},"subscription":{"id":null,"grace_period_start":null,"rebill_id":null,"payment_system_id":null,"purchase_origin":null},"partner_subscriptions":{"has_active":false,"subscriptions":[]},"phone":{},"ab_tests":[],"isLoading":false,"error":{},"isAsking":false,"actions":{"teleport_CSRF":{}},"varioqubTests":{"ymabParam":"","flags":{},"testIds":[],"initialized":false,"initializingError":false},"loyalty":{"is_loyalty_user":false,"bonuses_info":null},"is_tester":false},"browser":{"screen":{"width":null,"height":null},"urlParams":{},"pda":false,"clientHost":"litres-tr.com","headers":{"client-host":"litres-tr.com","ui-currency":"TRY","Ui-Language-Code":"tr","x-request-id":"aae91435793f93f0185186215c053c0a","Basket":"","Wishlist":""},"isRobot":true},"player":{"data":{"playerSettings":{"url":"","drm3key":"","isPlaying":false,"volume":0.5,"playbackRate":1,"muted":false,"isContentsOpen":false,"downloadForbidden":false,"readOnly":false,"isAnon":true,"isChapterLoading":false,"contentsData":[]},"currentTime":0,"playerData":{"error":null,"event":null,"isReady":false,"loadedTime":0,"duration":0,"totalDuration":0,"isHalf":false,"canBackward":false,"canForward":true,"stats":{"hits":0,"secondsListened":0}}},"notes":{"order":0}},"payment":null,"pages":{"personalCabinet":{"paymentsHistory":{"payments":{"paginator":{"page":0,"limit":0,"maxPageNumber":0,"items":0},"pages":[]},"actions":{"paymentsHistoryCSRF":{}}},"userLibraries":{"libraries":[],"actions":{"teleportCSRF":{},"unsubscribeCSRF":{},"uniteCSRF":{},"uniteCSRFV2":{},"getUserLibrariesCSRF":{}}},"loyaltyCards":{"list":[],"actions":{"changeLoyaltyCSRF":{},"getLoyaltyCardsCSRF":{}}},"spam":{"userChannels":[],"userLangs":[],"actions":{"updateChannelsCSRF":{},"getUserChannelsGUJ":{},"getUserLangsGUJ":{}}},"bonuses":{"bonusExpiration":[],"actions":{"getBonusExpirationGUJ":{}}}},"paymentReceipts":{"receipts":[],"actions":{"getPaymentReceipts":{}}}},"global":{"auth":{"activeStep":"authenticationByEmail","fallbackStep":"init","stepsHistory":[],"formData":{},"isRateLimitError":false},"header":{"auth":{"isAuthPopupVisible":false,"analyticsData":{}},"banners":{"subscr":{"isActive":false},"onlyLitres":{"isActive":false},"promotion":{"isActive":false},"audioSubscr":{"isActive":false},"tvCampaignBanner":{"isActive":false}}},"globalModals":{"visibilityState":"init"},"availableBonuses":{"list":{},"actions":{"getAvailableBonusesListGUJ":{}}},"login":{"authValues":{"code":"","email":"","pwd":"","phoneCode":{"id":"91","tel_codes":[{"tel_mask":"7 XXX XXX XX XX","tel_code":"7"}],"code":"RU","name":"Россия"},"phone":"","otpin":""},"activeStep":"welcome","strategy":"email","isBiblioLogin":false,"isOldUser":false,"isVerifyPhone":false,"isLoading":false,"loginFormat":"email","passRecovery":{"method":"email","isTimerActive":false},"prevSteps":["welcome"],"usersMerges":false,"isLoginReserved":false,"serverError":null},"search":{"query":"","searchResults":[],"history":[],"loading":false,"error":{},"isInitiated":false},"interface":{"loginPopupError":{"isOpen":false},"stickyPlayer":{"isOpen":false},"isPageWithPlayer":true,"checkoutBox":{"isOpen":false,"height":0},"helpdesk":{"isOpen":false},"spamTickets":{"isOpen":false,"isHtmlFetched":false},"paymentPopup":{"isOpen":false},"reviewComplainPopup":{"isOpen":false,"id":0},"forceScroll":{"scrollToReviewForm":false,"scrollToReviewId":0},"sharingPopup":{"reviewId":0,"userName":"","userId":0,"rating":0,"comment":"","date":"","hasAvatar":false,"isOpen":false,"isReply":false},"headerHeight":0},"lastViewedBooksWidget":{"arts":[],"isLoading":false,"error":null},"phonecodes":{"countriez":"","actions":{"getPhonecodes":{"isLoading":false}}},"onboarding":{"isOpen":false},"genres":{"popup":{"history":[],"currentGenre":null,"isOpen":false}},"arts":{"details":{"xmlProps":null},"reviews":{"list":[],"idMap":{},"sortType":"popular","pagination":{"next":null,"previous":null},"userReview":null,"lastGetRequestDate":"Tue Apr 08 2025 23:08:12 GMT+0000 (Coordinated Universal Time)","actions":{"getArtsReviews":{},"addArtsReview":{},"getUserArtsReviews":{},"addArtReviewLike":{},"removeArtReviewLike":{},"addArtReviewDislike":{},"removeArtReviewDislike":{},"addReviewReply":{}}}},"take":{"take":{"actions":{"takeBookCSRF":{}},"rating":[]}},"reviews":{"actions":{"addReviewComplain":{}},"activeReply":-1},"searchPage":{"query":""},"zeroSearchPage":{"recommendationBlocks":[],"loading":false,"error":{},"isListInitiated":false,"isInfoInitiated":false,"data":{"art_slider":{"data":[],"pagination":{"next_page":null,"previous_page":null},"loading":false},"person_list":{"data":[],"pagination":{"next_page":null,"previous_page":null},"loading":false},"series_list":{"data":[],"pagination":{"next_page":null,"previous_page":null},"loading":false},"tag_list":{"data":[],"pagination":{"next_page":null,"previous_page":null},"loading":false}}}},"face":{"language":"tr","host":null}}

«12 wertvolle Tipps für Facebook Marketing und deren garantierten Erfolg», Martina Kloss benzeri kitaplar