"Loved" kitabından alıntı
Products make identical claims and have similar features. Pricing often doesn't help frame value—similar products can have very different prices for non-obvious reasons. Trusted relationships and word of mouth are more powerful than ever in influencing decision-making—even for major enterprise software.
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270 s. 18 illüstrasyonISBN:
9781119704362Yayıncı:
Telif hakkı:
John Wiley & Sons Limited
