Wie managed ein deutscher Automobilkonzern seine Prozesse, angefangen bei der Willenserklärung des Vorstands aktiv Innovationsmanagement zu betreiben bis hin zur Markteinführung und der Übernahme der Innovation in das bestehende Produktportfolio? Welche Rolle spielen dabei die Kunden und ein Team aus Analysten in China? Wie wird aus einer Vision ein serienreifes Produkt?

All diese Fragen werden in einer Art Blueprint für den idealtypischen Ablauf des Innovationsmanagements beantwortet.

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All diese Fragen werden in einer Art Blueprint für den idealtypischen Ablauf des Innovationsmanagements beantwortet.

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«Innovationsmanagement bei der AUDI AG», Niklas Bornhöft benzeri kitaplar