Wie managed ein deutscher Automobilkonzern seine Prozesse, angefangen bei der Willenserklärung des Vorstands aktiv Innovationsmanagement zu betreiben bis hin zur Markteinführung und der Übernahme der Innovation in das bestehende Produktportfolio? Welche Rolle spielen dabei die Kunden und ein Team aus Analysten in China? Wie wird aus einer Vision ein serienreifes Produkt?

All diese Fragen werden in einer Art Blueprint für den idealtypischen Ablauf des Innovationsmanagements beantwortet.

","html_annotation_litres":"","original_html_annotation":"

All diese Fragen werden in einer Art Blueprint für den idealtypischen Ablauf des Innovationsmanagements beantwortet.

","original_html_annotation_litres":"","moderation_marks":null,"first_time_sale_at":"2024-11-10T17:34:13","is_azimyt_trial":false,"is_pdw_trial":false,"is_discount_forbidden":false,"is_preorder_show_fragment":false,"reviews_count":0,"livelib_rated_count":0,"livelib_rated_avg":0,"livelib_ratings":null,"parent_podcast_name":null,"parent_podcast_id":null,"parent_podcast_url":null,"podcast_episodes_count":null,"podcast_last_episode_publication_date":null,"is_podcast_complete":false,"is_podcast_last_episode":false,"is_webtoon_complete":false,"genres":[{"id":5061,"uuid":"ed162b99-f034-11e5-a511-0cc47a5454c6","name":"yabancı işletme literatürü","is_root":false,"url":"/genre/yabanci-is-kitaplari-5061/","is_main":true}],"tags":[],"paper_book":null,"paper_books":[],"additional_covers":[],"isbn":"9783754185070","publication_date":"2024-11-10","quotes_count":0,"is_auto_speech":false,"youtube_videos":[],"contents_url":null,"is_prohibited_for_sale":false,"additional_info":{"registered_at":"2022-04-08T00:24:59","translated_at":null,"current_pages_or_seconds":27,"expected_pages_or_seconds":null},"publisher":{"id":31994542,"name":"neobooks","url":"/author/neobooks/"},"copyrighter":{"id":null,"name":"Bookwire","url":null},"rightholders":[{"id":null,"name":"Bookwire","url":null}],"is_referrable":true,"referral":null,"alisa_url":null,"update_events":[],"prequels":[],"alternate_urls":[{"url":"https://litres.de/book/niklas-bornhoft/innovationsmanagement-bei-der-audi-ag-67476496/","language":"de"},{"url":"https://litres.com/book/niklas-bornhoft/innovationsmanagement-bei-der-audi-ag-67476496/","language":"en"},{"url":"https://www.litres.ru/book/niklas-bornhoft/innovationsmanagement-bei-der-audi-ag-67476496/","language":"ru"},{"url":"https://litres.pl/book/niklas-bornhoft/innovationsmanagement-bei-der-audi-ag-67476496/","language":"pl"},{"url":"https://litres.az/book/niklas-bornhoft/innovationsmanagement-bei-der-audi-ag-67476496/","language":"az"},{"url":"https://litres-tr.com/book/niklas-bornhoft/innovationsmanagement-bei-der-audi-ag-67476496/","language":"tr"}],"is_art_online_readable":false,"webtoon_chapter_number":null,"webtoon_parent_id":null,"next_webtoon_chapter_id":null,"expected_chapters_count":null,"current_chapters_count":null,"chapters_total_reviews_count":0,"meta_title":null,"meta_tags":{"root":{"title":"Innovationsmanagement bei der AUDI AG Niklas Bornhöft – читать онлайн на Литрес","description":"В сервисе электронных книг 📚 Литрес можно читать онлайн «Innovationsmanagement bei der AUDI AG» от Niklas Bornhöft! Оставляйте и читайте отзывы о книге на Литрес!","rel_canonical_url":null,"seo_robots":null,"open_graph_title":null,"open_graph_description":null,"text":null},"readonline":null,"reviews":null,"quotes":null},"audio_drm3_key":null},"fulfilledTimeStamp":1779028307464},"getArtFiles({\"artId\":67476496})":{"status":"fulfilled","endpointName":"getArtFiles","requestId":"_FsFHlgyD9Tyk-FwSBk9T","originalArgs":{"artId":67476496,"cache":true,"ttl":5400},"startedTimeStamp":1779028307111,"data":[{"id":92870560,"filename":"67476496.fb3","mime":"application/fb3","extension":"fb2.zip","is_additional":false,"release_date":"2022-04-08","pages":28,"size":2151454,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":92870560,"filename":"67476496.fb3","mime":"application/fb3","extension":"txt","is_additional":false,"release_date":"2022-04-08","pages":28,"size":44222,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":92870560,"filename":"67476496.fb3","mime":"application/fb3","extension":"txt.zip","is_additional":false,"release_date":"2022-04-08","pages":28,"size":16816,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":92870560,"filename":"67476496.fb3","mime":"application/fb3","extension":"rtf.zip","is_additional":false,"release_date":"2022-04-08","pages":28,"size":2316392,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":92870560,"filename":"67476496.fb3","mime":"application/fb3","extension":"a4.pdf","is_additional":false,"release_date":"2022-04-08","pages":28,"size":1960925,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":92870560,"filename":"67476496.fb3","mime":"application/fb3","extension":"a6.pdf","is_additional":false,"release_date":"2022-04-08","pages":28,"size":1990010,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":92870560,"filename":"67476496.fb3","mime":"application/fb3","extension":"mobi.prc","is_additional":false,"release_date":"2022-04-08","pages":28,"size":929886,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":92870560,"filename":"67476496.fb3","mime":"application/fb3","extension":"epub","is_additional":false,"release_date":"2022-04-08","pages":28,"size":1881692,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":92870560,"filename":"67476496.fb3","mime":"application/fb3","extension":"ios.epub","is_additional":false,"release_date":"2022-04-08","pages":28,"size":1745705,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":92870560,"filename":"67476496.fb3","mime":"application/fb3","extension":"fb3","is_additional":false,"release_date":"2022-04-08","pages":28,"size":2093117,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"unknown"},{"id":107061487,"filename":"107061487.epub","mime":"application/epub+zip","extension":null,"is_additional":false,"release_date":"2024-06-07","pages":27,"size":1881692,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"epub_book"},{"id":112813042,"filename":"112813042.epub","mime":"application/epub+zip","extension":null,"is_additional":false,"release_date":"2024-11-10","pages":27,"size":1881692,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"epub_book"},{"id":107061490,"filename":"preview_107061487.epub","mime":"application/epub+zip","extension":null,"is_additional":false,"release_date":"2024-06-07","pages":27,"size":453550,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"introductory_fragment_epub"},{"id":112813048,"filename":"preview_112813042.epub","mime":"application/epub+zip","extension":null,"is_additional":false,"release_date":"2024-11-10","pages":27,"size":453550,"seconds":null,"pdf_page_size_width":null,"pdf_page_size_height":null,"encoding_type":"introductory_fragment_epub"}],"fulfilledTimeStamp":1779028307181},"getFourArtOffer(undefined)":{"status":"fulfilled","endpointName":"getFourArtOffer","requestId":"2aPsNJjZPhezcf0D1D3yU","startedTimeStamp":1779028307111,"data":{"offer_status":"NOT_ACTIVE","offer_detail":{"arts":[]}},"fulfilledTimeStamp":1779028307169},"getSeriesArtsByArtId({\"artId\":67476496,\"art_groups\":[1],\"limit\":100,\"o\":\"order_in_series_desc\"})":{"status":"fulfilled","endpointName":"getSeriesArtsByArtId","requestId":"aPBX_aEYifEPp6fz6atAZ","originalArgs":{"artId":67476496,"art_groups":[1],"limit":100,"o":"order_in_series_desc","cache":true,"ttl":5400},"startedTimeStamp":1779028307113,"data":{"pagination":{"next_page":null,"previous_page":null},"data":[]},"fulfilledTimeStamp":1779028307169},"artIDorSlug=67476496&cache=true&ttl=5400":{"status":"fulfilled","endpointName":"getSimilarArtsForRecommendation","requestId":"frQx2gm8tjsJBR7KVoSIh","originalArgs":{"artIDorSlug":67476496,"limit":10,"cache":true,"ttl":5400},"startedTimeStamp":1779028307113,"data":{"pagination":{"next_page":null,"previous_page":null},"data":[],"recommendation_model_version":{"response_model_tag":"top","response_model_name":"top 2026-05-17_17-05-32"},"recommendations_meta":{},"scenario":{"name":"item_knn_i2i_cascade","types":["similar_arts"],"tags":[],"workflow":""},"models_info":[{"name":"top","type":"top","version":"2026-05-17_17-05-32","alias":"","tags":[]}]},"fulfilledTimeStamp":1779028307933},"getPersonArts({\"authorIdOrSlug\":\"niklas-bornhoft\",\"limit\":10})":{"status":"fulfilled","endpointName":"getPersonArts","requestId":"Ns7732OWPlQ2D61wAg1yo","originalArgs":{"authorIdOrSlug":"niklas-bornhoft","limit":10,"cache":true,"ttl":5400},"startedTimeStamp":1779028307114,"data":{"pagination":{"next_page":null,"previous_page":null},"data":[{"id":67476496,"uuid":"2e33eadb-b6b9-11ec-852b-ac1f6b0b3464","cover_url":"/pub/c/cover/67476496.jpg","url":"/book/niklas-bornhoft/innovationsmanagement-bei-der-audi-ag-67476496/","title":"Innovationsmanagement bei der AUDI AG","cover_ratio":0.77,"is_draft":false,"art_type":24,"prices":{"final_price":686.8,"inapp_price":null,"inapp_base_price":null,"full_price":686.8,"discount_price":null,"litcoin_count":0,"inapp_name":null,"inapp_base_name":null,"currency":"TRY","discount_percent":null,"cost_with_bonus":686.8,"bonus_money":0,"account_money":0,"can_be_paid_by_account_money":false,"promotions":null},"is_auto_speech_gift":false,"subtitle":"Von der Idee zur Serienreife","min_age":0,"is_adult_content":false,"cover_height":1940,"cover_width":1500,"foreign_publisher_id":14,"language_code":"de","symbols_count":42837,"expected_symbols_count":null,"podcast_serial_number":null,"last_updated_at":"2026-05-16T00:34:58","last_released_at":"2025-02-02T02:45:31","read_percent":0,"is_finished":false,"is_free":false,"is_promo":false,"is_advertising":false,"advertising_marking":null,"event_data":null,"my_art_status":0,"is_subscription_art":false,"is_available_with_subscription":false,"is_available_with_litres_subscription":false,"availability_with_partner_subscriptions":[],"art_subscription_status_for_user":"no_subscription","is_abonement_art":false,"is_available_with_abonement":false,"is_subscription_token_art":false,"is_available_with_subscription_token":false,"can_be_preordered":false,"is_preorder_notified_for_user":false,"is_exclusive_abonement":false,"is_drm":false,"in_gifts":0,"is_fourth_art_gift":false,"podcast_left_to_buy":null,"availability":1,"available_from":null,"library_information":null,"persons":[{"id":32012623,"uuid":"2e893650-b6b9-11ec-852b-ac1f6b0b3464","full_name":"Niklas Bornhöft","full_rodit":"Niklas Bornhöft","url":"/author/niklas-bornhoft/","role":"author"},{"id":31994542,"uuid":"58d32f6e-b441-11ec-852b-ac1f6b0b3464","full_name":"neobooks","full_rodit":"neobooks","url":"/author/neobooks/","role":"publisher"}],"is_liked":false,"rating":{"user_rating":null,"rated_1_count":0,"rated_2_count":0,"rated_3_count":0,"rated_4_count":0,"rated_5_count":0,"rated_avg":0,"rated_total_count":0},"linked_arts":[],"series":[],"date_written_at":null,"release_file_id":107061487,"preview_file_id":null,"labels":{"is_bestseller":false,"is_litres_exclusive":false,"is_new":false,"is_sales_hit":false,"is_audio_series":false},"in_folders":null,"is_archived":false,"interacted_at":null,"read_at":null,"purchased_at":null,"is_hidden":false,"synchronized_arts":[],"synchronizations":[],"alternative_version":null,"alternative_versions":[],"in_user_cart_status":"not_in_cart","is_draft_full_free":false,"webtoon_chapters_count":null,"webtoon_last_read_chapter_id":null,"webtoon_last_read_chapter_number":null}],"counters":{"all":1}},"fulfilledTimeStamp":1779028307794},"getArtReviews({\"artId\":67476496,\"limit\":5,\"sortType\":\"popular\",\"url\":\"\"})":{"status":"fulfilled","endpointName":"getArtReviews","requestId":"t-WuZUUfp0FnbKPZEwc1m","originalArgs":{"artId":67476496,"url":"","limit":5,"sortType":"popular","cache":true,"ttl":5400},"startedTimeStamp":1779028307114,"data":{"status":200,"error":null,"payload":{"pagination":{"next_page":null,"previous_page":null},"data":[]}},"fulfilledTimeStamp":1779028307177},"getArtQuotes({\"artId\":67476496,\"limit\":5,\"url\":\"\"})":{"status":"fulfilled","endpointName":"getArtQuotes","requestId":"DsjKluHKJsldxbysm2szI","originalArgs":{"artId":67476496,"url":"","limit":5,"cache":true,"ttl":5400},"startedTimeStamp":1779028307115,"data":{"status":200,"error":null,"payload":{"pagination":{"next_page":null,"previous_page":null},"data":[],"total_count":0}},"fulfilledTimeStamp":1779028307185},"getArtJournalCollection({\"artIdOrSlug\":67476496})":{"status":"fulfilled","endpointName":"getArtJournalCollection","requestId":"4USsSf8RJRNmekc-UsS1N","originalArgs":{"artIdOrSlug":67476496,"cache":true,"ttl":5400},"startedTimeStamp":1779028307115,"data":[],"fulfilledTimeStamp":1779028307248}},"mutations":{},"provided":{"Offer":{"FOUR-ART-GIFT":["getFourArtOffer(undefined)"]},"Art":{"67476496":["getArtData({\"artIdOrSlug\":67476496})"],"LIST":["getArtReviews({\"artId\":67476496,\"limit\":5,\"sortType\":\"popular\",\"url\":\"\"})"]}},"subscriptions":{"getBanners({\"place\":\"web-header-full-width\"})":{"XgDvPYu9Q4PlTLWth1o_M":{}},"getBrandIdentity(undefined)":{"sp4UjMadraFIyb_oVFGYl":{}},"getArtData({\"artIdOrSlug\":67476496})":{"MkYUmc1YEgARCOG3wM4st":{}},"getArtFiles({\"artId\":67476496})":{"_FsFHlgyD9Tyk-FwSBk9T":{}},"getFourArtOffer(undefined)":{"2aPsNJjZPhezcf0D1D3yU":{}},"getSeriesArtsByArtId({\"artId\":67476496,\"art_groups\":[1],\"limit\":100,\"o\":\"order_in_series_desc\"})":{"aPBX_aEYifEPp6fz6atAZ":{}},"artIDorSlug=67476496&cache=true&ttl=5400":{"frQx2gm8tjsJBR7KVoSIh_running":{},"frQx2gm8tjsJBR7KVoSIh":{}},"getPersonArts({\"authorIdOrSlug\":\"niklas-bornhoft\",\"limit\":10})":{"Ns7732OWPlQ2D61wAg1yo_running":{},"Ns7732OWPlQ2D61wAg1yo":{}},"getArtReviews({\"artId\":67476496,\"limit\":5,\"sortType\":\"popular\",\"url\":\"\"})":{"t-WuZUUfp0FnbKPZEwc1m":{}},"getArtQuotes({\"artId\":67476496,\"limit\":5,\"url\":\"\"})":{"DsjKluHKJsldxbysm2szI":{}},"getArtJournalCollection({\"artIdOrSlug\":67476496})":{"4USsSf8RJRNmekc-UsS1N":{}}},"config":{"online":true,"focused":true,"middlewareRegistered":true,"refetchOnFocus":false,"refetchOnReconnect":false,"refetchOnMountOrArgChange":false,"keepUnusedDataFor":60,"reducerPath":"rtkqApi","invalidationBehavior":"delayed"}},"HeadHunterApi":{"queries":{},"mutations":{},"provided":{},"subscriptions":{},"config":{"online":true,"focused":true,"middlewareRegistered":true,"refetchOnFocus":false,"refetchOnReconnect":false,"refetchOnMountOrArgChange":false,"keepUnusedDataFor":60,"reducerPath":"HeadHunterApi","invalidationBehavior":"delayed"}},"user":{"actions":{"uniteUsersCSRF":{}},"registration":{"actions":{"recoverPasswordCSRF":{}}}},"foundationUser":{"id":0,"login":"","is_staff":false,"isOfficeUser":false,"profile":{"has_folder_arts":false},"account":{"display":0,"real":0,"full":0,"bonus":0},"settings":{"profile_privacy":"default","is_safemode_enabled":null},"socials":[],"library_info":{"title":null,"logo":{},"host":null,"is_school_user":false},"abonement":{"id":null,"is_active":false,"price":null,"rebill_id":null,"valid_till":null,"grace_period_start":null,"gift_arts_refresh_at":null,"payment_system_id":null,"purchase_origin":null},"subscription":{"id":null,"grace_period_start":null,"rebill_id":null,"payment_system_id":null,"purchase_origin":null},"partner_subscriptions":{"has_active":false,"subscriptions":[]},"phone":{},"ab_tests":[],"isLoading":false,"error":{},"isAsking":false,"actions":{"teleport_CSRF":{}},"varioqubTests":{"ymabParam":"","flags":{},"testIds":[],"initialized":false,"initializingError":false,"rawFlagResponse":[]},"loyalty":{"is_loyalty_user":false,"bonuses_info":null},"is_tester":false,"country_code":"RU"},"browser":{"screen":{"width":null,"height":null},"urlParams":{},"pda":false,"clientHost":"litres-tr.com","currency":"TRY","headers":{"client-host":"litres-tr.com","ui-currency":"TRY","Ui-Language-Code":"tr","x-request-id":"e3654453b49eb18ee1a524eb29b3bfdc"},"isRobot":true,"isE2e":false,"deviceTypeHeader":"DESKTOP"},"artsEntity":{"ids":[67476496],"entities":{"67476496":{"id":67476496,"isLiked":false,"isRead":false,"isInCart":false}},"totalAnonLikesCount":0,"totalAnonCartCount":0},"player":{"data":{"playerSettings":{"url":"","drm3key":"","isPlaying":false,"volume":0.5,"playbackRate":1,"muted":false,"isContentsOpen":false,"downloadForbidden":false,"readOnly":false,"isAnon":true,"isChapterLoading":false,"contentsData":[]},"currentTime":0,"playerData":{"error":null,"event":null,"isReady":false,"loadedTime":0,"duration":0,"totalDuration":0,"isHalf":false,"canBackward":false,"canForward":true,"stats":{"hits":0,"secondsListened":0}}}},"pages":{"paymentReceipts":{"receipts":[],"actions":{"getPaymentReceipts":{}}}},"global":{"auth":{"activeStep":"authenticationByEmail","fallbackStep":"init","stepsHistory":[],"formData":{},"isRateLimitError":false},"header":{"auth":{"analyticsData":{}}},"globalModals":{"visibilityState":"init"},"search":{"query":"","searchResults":[],"history":[],"loading":false,"error":{},"isInitiated":false},"interface":{"authPopupState":{"isOpen":false},"stickyPlayer":{"isOpen":false},"bookUpsalePopup":{"isOpen":false},"isPageWithPlayer":true,"checkoutBox":{"isOpen":false,"height":0},"stickyBuyButton":{"isOpen":false},"stickyPdaSaleBlock":{"isOpen":false},"helpdesk":{"isOpen":false},"spamTickets":{"isOpen":false,"isHtmlFetched":false},"paymentPopup":{"isOpen":false},"reviewComplainPopup":{"isOpen":false,"id":0},"forceScroll":{"scrollToReviewForm":false,"scrollToReviewId":0},"notRecommendArts":{"arts":[]},"sharingPopup":{"reviewId":0,"userName":"","userId":0,"rating":0,"comment":"","date":"","hasAvatar":false,"isOpen":false,"isReply":false},"headerHeight":0},"lastViewedBooksWidget":{"arts":[],"isLoading":false,"error":null},"onboarding":{"isOpen":false,"isSyncingAnonPreferences":false,"shouldShowEntryPoint":false},"genres":{"popup":{"history":[],"currentGenre":null,"isOpen":false}},"searchPage":{"query":""}},"face":{"language":"tr","host":null}}

Innovationsmanagement bei der AUDI AG

Kitap hakkında

Türler ve etiketler

Bu kitabı okuyanlar şunları da okudu

Bu yazarın diğer kitapları