Kitabı oku: «The Bread Line: A Story of a Paper», sayfa 4
VII
A LETTER FROM MISS DOROTHY CASTLE OF CLEVELAND TO MR. TRUMAN LIVINGSTONE OF NEW YORK
Dear old True: I am simply in a whirl. The copies you sent of the 'cash for names' circulation plan have set me to going till my feet no longer seem to touch anything. I have covered all my stationery with figures, and my desk fairly reeks with millions. You know I never cared much for figures before, and I was never very good at them when we went to school together, especially fractions; but there are no fractions about this – it's all just tens and hundreds and thousands and millions, – a perfect wilderness of decimals, – and I enjoy them so much that I get up early in the morning to play with them. I have taken all the figures you sent me, showing the cost of paper and printing and so on, and calculated over and over, and then divided by two, and sometimes three to be on the safe side, and even then I don't know what we shall do with all the money.
"I'll tell you, True – we'll build things. We'll build hospitals and asylums and libraries, and first of all we'll build a great place where those poor men who now get a cup of coffee and a loaf of bread can get a good warm meal and have a bed to sleep in afterward. And we'll build one like it for poor women, too. And then, by and by, we'll build a great, beautiful place where artists and writers, when they get old, can live in ease and comfort, and not have anything to pay unless they are able. Not in the way of charity, I mean, but as the just reward that wealth owes to those who have given their years and strength to make the world better and happier. Only, wealth never understands and realizes its debt. But we will, True, because we know, and Van and Perny will help, and Barry, too. And then, when we have grown old, perhaps we will go there to stay. I am not quite sure about that, but it would be beautiful, I know, for it would be like the houses we are going to have side by side, only on a larger scale; and then, it would be in the country, where there are green fields and fresh air and big trees and clear brooks. We will have beautiful grounds reaching in every direction, like those around Windsor Castle, that I once saw when in England. And everybody will do as they please, and read and write and paint what they like, or sit in the sun and shade, and so drift out of life as gently as the brown leaf falls and floats out to the eternal sea.
"I do not mean to grow poetic, True, but I have always thought about such a place as that, and to me it has seemed just as I have tried to make it appear to you. I know you will understand, too, and your artist fancy will conceive things of which I do not even dream. I never hoped that it could be possible for me to realize this vision, though it has always been very near my heart, and once I even spoke about it to papa. But then, he isn't rich like that, and, besides, our family is large and the boys have to be started in life.
"I was perfectly crazy at first to tell papa about the 'cash for names' plan, and should have done so if you hadn't pledged me to solemn secrecy. Of course, I know how dangerous it would be for any other paper to find it out before you get started, but I know papa would not tell a soul if I told him not to. Only I am glad now that I couldn't, for he is so conservative, you know, in his business methods that I am sure he would have laughed at the plan, and perhaps proved to me in some way that it wasn't practical – I mean, of course, he might have made me believe it wasn't practical, for he knows so much about business and is always so matter-of-fact that I can't argue with him at all. Then I should have been discouraged and uneasy, instead of overflowing with happiness and dreams.
"I am glad you are going to have a good man to solicit advertising right away; and how fine it is that he can get those cash contracts before the paper starts, so you can have ample means right from the first! It all seems so simple and easy now that I wonder people have not done these things long ago. But it is always that way – the simple things are the great ones and the last to be found out. It isn't often, either, that those who discover them get the benefit, and that seems too bad; but it is a comfort to feel that at last genius is to have its just reward, especially when it is the genius of those near and dear to us, and when through it so many others will be benefited and made happy, too.
"I am awfully interested in what you have told me now and then about your picture of the bread line, and the little sketch you made of it on the margin of your last letter is delightful. I hope you will not let it go unfinished, though I know, of course, you are very busy and have so much to think of. But painting will be a rest to you, sometimes, and a change; and then, I like to think of you at your work, too. Besides, it must be completed when I come, you know, and that will be – well, no; I'm not quite ready to fix the exact date yet, because, you see, you will have so much to do for a while, even after the paper is started, that I think we would better wait until it is fairly under way before you try to leave, even if that should not be much before the holidays.
"We can wait and see, and when the time comes I shall be ready, for papa doesn't believe in grand weddings, nor I, either, and I shall have very little preparation to make. Some day, when the 'second round of the third issue' is off, and the 'first round of the fourth issue' is started, when the subscriptions are whirling in like snowflakes through which you are gliding smoothly and well to fortune, then you may write to me, True, that you are coming, and I will be ready. I know that June is the month for weddings, but it is always June in the heart where love is, and, besides, New York is at its best in winter and spring, and when summer really does come we can go where our fancy takes us.
"True, when you went away, and we said to each other that we would wait until you had made a place for yourself in the world, – until you had 'arrived,' as you called it, – the time of waiting seemed long. That was three years ago, but, after all, they have been swift, sweet years, even though we have not seen each other often. For little by little and step by step you did 'arrive,' until we both knew you had the solid ground of success under your feet. The joy of battle made the days go quickly to you, while the joy of watching you has been sweet to me. So you will not be impatient now, for this new triumph which will come still more quickly will make the weeks go even faster, and while it is not my best ambition for you, and only a means to an end, I still rejoice with you and am proud of you in it all. Good-by, True.
"With all my love,
"Dorothy.
"P.S. Papa just came in with the little roll from you containing proofs of the title and department headings. They are beautiful. He noticed all the pages on my desk covered with figures, and asked me if I were estimating the cost of a new Easter bonnet!
"Dorry."
VIII
THE COURSE OF EVENTS
Matters seemed to start with an exasperating lack of rapidity – so much so that in midsummer Perner declared they seemed considerably farther from the first issue now than they had been on the night at the Hotel Martin. It is true, he had a "dummy" put together, all blank except the first page and the department headings, while at the printer's there was almost enough matter to fill the blank columns, if only Stony and Van would talk less and complete the drawings they had started.
He said despairingly one morning to Barrifield, who had dropped in for a moment:
"We ought to be running a semi-annual instead of a weekly. I think we could just about get out two issues of the paper in a year."
Barrifield assured him that they were doing beautifully, and that matters would go like clockwork when once they got started. For himself, he declared that he was getting along swimmingly, and displayed a number of more or less impossible premiums which he had pursued by mysterious and exciting methods to that guarded and hidden chamber which he still referred to in hushed tones as the "inside." He had also made a discovery in the way of an advertising man whom he described as being the very man for the place – in fact, a jewel!
"Recommended by Jackson, of the Jackson & Marsh Advertising Agency," he announced triumphantly, "and by Rushly, of the 'Home Monthly' – been with them two years and had the benefit of Rushly's training. Says Bates – that's his name – is a great hustler."
"Why doesn't he stay with the 'Home,' then?" Perner spoke rather impatiently.
"No chance of advancement. Rushly is head man there and certain to stay. Bates wants to begin with a new paper that is sure to go. I was talking to Jackson to-day about what we were going to do and he mentioned Bates. Jackson, by the way, thinks our scheme great. He'd take stock in it in a minute if we'd let him."
"Did he say so?"
"No; of course he couldn't do that, but I could tell by the way he talked. There'll be no trouble, though, about getting all the time of him we want on our advertising."
"Did he say that?"
"No; I didn't ask him. But he was as friendly as could be, and gave me a lot of good advice about advertising and advertisers. He said we ought to have a man like Bates, and then put those matters entirely into his hands. I gathered from him that there was a sort of an inside circle that worked together, and that unless a man was in it he didn't have much show."
"Bates is in the ring, of course."
"Of course! And in addition to securing advertising contracts for us, he can place our ads too. Jackson said he would do better for Bates on a cash discount than he would for anybody."
"But I thought we were going to get credit?"
"Of course, until the advertising is out. That's cash, you know, and when it's out we'll have money coming right in to pay for it. That's the way Frisby did."
"Did you mention that to him?"
"Why, no; but – well you know I look prosperous. That's what Frisby did, too, and he didn't have a dollar. Jackson said Bates could also help out with the business management."
Perner brightened.
Barrifield rose to go.
"We can't get him any too quick, either," he added. "You've got your hands about full. I can see that!"
In fact, Perner was beginning to look worn. It had been decided some weeks previous that a time had arrived when one of them must devote himself wholly to the affairs of the forthcoming publication, and as Perner was to be editor as well as manager pro tem., besides having but little cash to put in, as he had confessed in the beginning, he was selected for the sacrifice. A stated salary was agreed upon, which amount was to be applied each week on his stock subscription in lieu of cash. How he was to live on the comfortable-looking, though intangible, figure that he passed each Saturday to his credit on stock until such times as returns began to assume definite form, he did not, with all his business experience, pause to consider. He began at once the task of shaping their more or less formless fancies, and the equally difficult one of subsisting on the returns from certain labors already concluded and disposed of to those periodicals here and there which, in some unexplained manner, have assumed the privilege of holding matter to suit their convenience and paying for it on publication. These checks fluttered in now and then, and were as rare jewels found by the wayside. He was still confident of success. If his enthusiasm and flesh had waned the least bit, it was because realities hitherto unconsidered were becoming daily more assertive and vigorous. Of these there were many. From the moment of his return from breakfast – two hours earlier than he had ever thought necessary in the old days – there were men and also women waiting to see him. The fact of the "Whole Family" had become known, even as the hunted stag becomes known to birds of prey in the far empyrean, and solicitors of all kinds had begun to gather at the first croaking note of rumor.
There were those who wished to advertise it upon illuminated cards set in frames to be placed in country hotels and railway stations; there were others who would announce it by a system of painted signs sown broadcast on the fences; and still others who for a consideration would display the good news upon dizzy mountain cliffs and the trees of the mighty forest, where even the four-footed kingdoms might see and rejoice at the glad tidings.
Of those who solicited for publications there were a legion. Monthlies and weeklies of which Perner had not even heard marshalled their clans and swooped down in companies, battalions, and brigades. All of these he could turn over to Bates when he came on: the printers, engravers, contributors, and the people with circulation schemes were enough for him.
As to the latter contingent, Van Dorn and Livingstone relieved him somewhat, and rather enjoyed doing so. It was in the nature of a diversion to them to listen to these wordy emissaries of the east wind, who unfolded more or less startling schemes that ranged all the way from a house-to-house canvass for subscribers, through various voting contests, up to the securing by lobby an act of Congress adopting the paper as the official organ of some forty millions of school-children. It was more pleasant to listen and to discuss with this garrulous advance-guard of fortune in her various guises than to pursue her more ploddingly at the easel. This gave some relief to Perner, though, on the whole, he would have preferred seeing them at work. Livingstone, it is true, did work feverishly at his painting now and then, for as much as an hour or more at a time, and between him and Van Dorn the various headings and one or two other drawings had come into being. But there was still much for them to do, and their seeming inability to get down to business, now that matters were really under way, was sometimes, as he had hinted to Barrifield, altogether discouraging. Later in the day he abused them roundly.
"How do you expect we are going to get out a paper once a week?" he asked. There had come the lull which precedes lunch-time, and Perner was standing in his door and glaring at them with undisguised scorn. His disarranged hair and the light on his glasses gave him the appearance of a very tall beetle. "Once a week! Do you know what that means? It means not once a year, nor once a month, but every seven days! Here we've been going nearly seven months, and you haven't got pictures for one issue yet! How in the world do you expect to get out from six to eight pictures a week for the next issues? That's what you've got to do, you know, until we get started and money is coming in to buy outside work with. Even then we can't depend on that for the class of stuff we want. You could do it, too, without turning a hair, if you'd just puncture a few of these wind-bags that come along, and get down to work!"
"Oh, pshaw! Perny; there's plenty of time," said Van Dorn, pacifically. "Stony and I are Committee on Circulation."
"That's so," said Livingstone. "We had one man to-day who wanted to put copies of our first issue into seventeen million packages of starch for distribution throughout the entire civilized world. Van told him it was a stiff proposition."
"He didn't see the joke, though," complained Van Dorn, in a grieved voice, "and he looked at us pityingly when I told him we had a better scheme."
"You didn't hint at what it was, of course," said Perner, anxiously.
"Not much! He'd have gobbled it up in a minute if I had."
Perner dropped into a chair and stretched out his feet.
"When Bates comes we'll turn a lot of these fellows over to him," he mused aloud. "The rooms below us are empty. We'll get them and put him in there. Then we can all get down to work."
"Those rooms will more than double the rent, won't they?" asked Van Dorn.
"Yes; but we can't have that gang up here, even if it trebles it. We're not going to have any too much money, either, to run us through. The engraving bill came in to-day, and the letter postage is no small item. There'll be a bill for composition on the 1st, and it'll be a good deal, because we've changed the style of type so often. Then, Bates's salary will commence right away, and he'll probably have to have a stenographer, and an allowance for incidentals, and a desk and some other furniture. You see, Frisby had a lot of things when he took the 'Voice' that we'll have to buy, and it's like building a house – it always takes more than you expect it to. Of course, when we once get started we'll have money to throw at the birds, but, whatever Frisby may have done, it's beginning to be pretty clear to me that we'll have to throw a good deal into other places before that time comes. You and Stony had better be hustling on a little outside work, too, so, in case of another assessment – "
They drifted over to the Continental for lunch, where presently Barrifield joined them. The Continental was handy and it was also cheaper than some of the places they had heretofore frequented. Barrifield was aglow with a sort of triumphant excitement.
"I've just seen Bates," he began, as he seated himself. "Great! Told me more about advertising in five minutes than I ever dreamed of. I could hardly get away from him."
"Why didn't you bring him along?" said Livingstone.
"Well, you see," said Barrifield, lowering his voice, "he'd been out hustling all the morning, and he'd had a drink or two, – they have to do that, you know, – and I didn't know but he'd want to talk too much. He's all right, though. The smartest man I ever knew couldn't do business well until he'd had a few drinks."
"That's so!" assented Perner. "There's lots of people that way. When's he coming?"
"Monday. And I engaged a circulation man, too."
Barrifield paused to note the effect of this remark. The others were regarding him questioningly. They had not calculated on an expense in this direction for the present.
"He doesn't cost anything, either," he added triumphantly.
The look all around became one of pleasure. Barrifield explained.
"An old war-horse," he said. "Been circulation manager for some of the greatest publications in the country. Retired from the business years ago. Been speculating more or less since, and not doing much of anything lately. Great traveler, and used to write, too. Money probably to live on now, and wants to get back into the smoke of battle for the mere joy of the thing. He happened into the 'Home' office while I was there, and heard we were starting the 'Whole Family.' Said he'd be delighted to come and help us out until we got to going, and then we could do what we wanted to with him. I closed a bargain on the spot. He can take a big load off of you fellows. Great, isn't it?"
"Bully!" said Van Dorn. "I suppose he'll want to buy some stock later on, though."
Barrifield looked wise.
"That's what I suspected," he admitted. "Well, if he does us a good turn now, we might let him have a share or two later, eh, fellows?"
The others assented eagerly. They were not to be outdone in liberality. They knew nothing of this new acquisition, but Barrifield's description appealed to them.
"We'll put him down-stairs with Bates," reflected Perner.
"What's his name, Barry?" asked Van Dorn.
"Hazard – Colonel Hazard. Officer in the Civil War. All the big battles. If we got pinched before the returns come he'd loan us money, too."
"That's good," said Perner. "We may need it."
They studied the bill of fare intently.
"They serve all portions for two here, don't they?" asked Perner, rather cautiously, at last.
A waiter standing near by replied in the affirmative.
"That soup looks good," suggested Van Dorn. "Creme of tomatoes with rice. Suppose we try two portions of that?"
Livingstone hastily referred to the price, which he was gratified to find was unusually moderate.
"By gad, yes," he said. "Tomato soup – that's it! It's good and substantial."
"Filling," agreed Van Dorn.
"And corn-beef hash," said Perner. "I haven't had any corn-beef hash for a dog's age."
"Let's see," said Livingstone and Van Dorn together.
There was another hasty and surreptitious reference to the price.
"Hash, that's it!" suddenly exclaimed Barrifield, who had also been studying the various economies set forth on the rather elaborate list. "Nice brown hash without the poached egg or any trimmings. Just good, plain, old-fashioned hash! Two portions of soup and two of hash will make a lunch fit for a king. It makes my mouth water to think about it. What shall we have to drink?"
"I find it interferes with my work, afternoons," said Perner. "Nothing for me."
"Me, too," agreed Van Dorn. "I'm going to do without even coffee in the middle of the day."
"Same here," said Livingstone.
"How about pie?" suggested Barrifield, wistfully.
Perner's eyes, too, grew hungry at the sound of the word, but he maintained silence. A peculiar smile grew about Van Dorn's mouth.
"They won't serve two portions of pie for four of us, I suppose," he said.
There was a laugh in which all joined, and the flimsy wall of pretense was swept away.
"Let's own up, boys," said Barrifield, "it's a matter of economy just now with all of us. We'll be lunching at Del's this time next year, but for a few months we want to go a little slow. Let's have pie, though, once more, anyway."
