%10 indirim al
Bu kitabı önerin ve arkadaşınız kitabı satın aldığında ₺305,15 kazanın.
metinPDF
Cilt 545 sayfalar
Museum Marketing and Strategy
Designing Missions, Building Audiences, Generating Revenue and Resources
₺3.051,40
Kitap hakkında
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Türler ve etiketler
Yorum gönderin
Giriş, kitabı değerlendirin ve yorum bırakın
Kitap açıklaması
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Kitab Philip Kotler «Museum Marketing and Strategy» — saytda onlayn oxuyun. Şərh və rəylərinizi qeyd edin, sevimlilərinizi seçin.
Yaş sınırı:
0+Litres'teki yayın tarihi:
21 ağustos 2019Hacim:
545 s. ISBN:
9780470370391Toplam boyut:
3.7 МБToplam sayfa sayısı:
545Telif hakkı:
John Wiley & Sons Limited
