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Elite China. Luxury Consumer Behavior in China
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₺1.130,60
Kitap hakkında
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
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Kitap açıklaması
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Kitab «Elite China. Luxury Consumer Behavior in China» — saytda onlayn oxuyun. Şərh və rəylərinizi qeyd edin, sevimlilərinizi seçin.
Yaş sınırı:
0+Litres'teki yayın tarihi:
20 şubat 2018Hacim:
238 s. ISBN:
9781118179192Toplam boyut:
6.8 МБToplam sayfa sayısı:
238Telif hakkı:
John Wiley & Sons Limited
