Etkili bir satış organizasyonunu yönetmek; gelir yaratmanın, müşteri memnuniyetinin ve iş sonuçlarının anahtarıdır. Ancak ister bir satış yöneticisi olun ister büyük bir satış gücünü yönetin, bugünkü başarıyı sağlamakla ekibinizi geleceğe hazırlayacak dijital satış dönüşümünü gerçekleştirmek arasındaki dengeyi kurmak giderek zorlaşıyor.

Dünya genelindeki pek çok sektörden eyleme dönük içgörüler ve örneklerle donatılmış Satış Yönetimi ElKitabı, şirketinize, müşterilerinize ve satış ekiplerinize değer katmanız için gerekli kaynakları sunuyor. Kitap, her satış yöneticisinin bilmesi gereken temelleri kapsıyor ve günümüzün dijitalle ilgili en zorlu konularını irdeliyor:

• Bilgili ve kendi kendine yeten müşterilere değer sunarken işi yönetmek

• En iyi yetenekleri işe almak, geliştirmek ve elde tutmak

• Uzaktan, çok kanallı dünyada satış yönetmek

• Yapay zekâ ve analitiği kritik kararları desteklemek için kullanmak

• Sürekli iyileştirme ile değişimi yönetmek

• Geleceğin satış bilgi merkezlerini inşa etmek

Satış lideri olarak işiniz hem geniş kapsamlı hem de dinamiktir. Bu elkitabı, sizin, satış ekibinizin ve müşterilerinizin kazanmasına yardımcı olacak kanıtlanmış ve geleceğe dönük fikirlerin bir derlemesi.

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«SATIŞ YÖNETİMİ ELKİTABI – Yüksek Performanslı Satış Ekiplerine Liderlik», PRABHAKANT SINHA-ARUN SHASTRI-SALLY LORIMER benzeri kitaplar