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The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities
₺2.020,96
Kitap hakkında
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
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Yaş sınırı:
0+Litres'teki yayın tarihi:
29 aralık 2017Hacim:
318 s. ISBN:
9781119961185Toplam boyut:
16 МБToplam sayfa sayısı:
318Telif hakkı:
John Wiley & Sons Limited
