"Günümüzde önde gelen kuruluşların her biri kendine özgü şekilde dijital dönüşümü başarmaya çalışıyor. Artık soru “Dijital dönüşüm yapmalı mıyız?” değil, “Dijital dönüşümün etki etmesini ve şirketimize değere katmasını nasıl sağlayacağız?” yönüne evrildi.

Bu sorunun cevabı ise o kadar da kolay değil. Dijital dönüşümü başlatmış köklü şirketler belki bu stratejilerini yeniden gözden geçirmeye hazır olabilir ama aslında bu şirketler faaliyet gösterdikleri tüm sektörlerde kurumsal değişimin zorluklarıyla başa çıkmaya çalışıyor: Dijital gayretlerimizi tüm faaliyet alanlarımızda paralel götürmek için neler yapabiliriz? Mevcut ana işimizle geleceğe yönelik büyüme hedeflerimizi nasıl dengeleyebiliriz? Büyük ve karmaşık yapıdaki kuruluşların baş belası olan ataleti nasıl yenebiliriz?

David Rogers, dijital dönüşüm konusunda dünyanın önde gelen uzmanı, Columbia Business School’da öğretim üyesi ve beş kitabın yazarıdır.

Dönüm noktası niteliğindeki en çok satan kitabı Dijital Dönüşümde Oyunun Kuralları, dijital dönüşümle ilgili ilk kitaptı ve konuyu gündeme getirdi. Rogers, dijital dönüşümün teknolojiyle ilgili olmadığını savunarak disiplini tanımladı; strateji, liderlik ve yeni düşünme biçimleri ile ilgili olduğunu ortaya koydu. Rogers, Dijital Dönüşüm Yol Haritası kitabında, dijital dönüşümün başarısının önündeki en büyük engelleri ele alıyor ve sürekli dijital değişim için bir organizasyonu yeniden inşa etmek için bir plan sunuyor.

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«DİJİTAL DÖNÜŞÜM YOL HARİTASI», benzeri kitaplar