我是一位独立作家，在过去的12年里写了55部小说和155部自助小说（self-help）。这些出版已经翻译并做成有声书，涵盖至少44种语言、1300份副本。我几乎完全负责销售英文出版，深知个中艰难。

这本书由两部分组成：一是作者，可以通过一些努力来提高销售额，这些书商无法做到，比如设计一个引人注目的书籍封面。但是，作为书商也应了解一个好的作者应该采取的步骤，以评估书籍畅销的可能性。

换句话说，两部分都适用于作者和书商。

在当今快速发展的出版格局中，作者和书商在推动图书销售方面都面临着独特的挑战。对于作者来说，这段旅程不会以撰写引人入胜的故事或编写一本富有洞察力的自助手册而结束。而仅仅是一个开始。真正的挑战在于确保自己的书能到达读者手中(或屏幕上)，得到读者欣赏并使其从中受益。无论是自我出版还是传统出版，了解图书营销的细微差别对作者的成功至关重要。

另一方面，书商–无论是网上、实体，还是公司经营–在生态系统中扮演着同样重要的角色。每年无数书籍泛滥市场，从竞争中脱颖而出所需要的不仅仅是把书摆上货架或是在网站上架。售书需要创新战略、敏锐的营销洞察力，和对消费者行为的深刻理解。

Translator: Yiping Lyu

PUBLISHER: TEKTIME

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«如何让图书指数性大卖！», benzeri kitaplar