Maintaining the Machine

Silicon Valley worships the disruptor. Venture capital flows endlessly toward flashy new startups and revolutionary product launches, while the concept of simply keeping existing systems running smoothly is dismissed as boring, low-status administrative work.

This dangerous «innovation bias» is causing our digital infrastructure to rot from the inside out. When companies prioritize shipping new features over fixing old bugs, they accumulate massive technical debt, leading to catastrophic server crashes, devastating data breaches, and bloated, unusable software.

Maintaining the Machine shines a spotlight on the invisible labor that actually keeps the modern world functioning. It explores the psychology behind our societal neglect of maintenance and reveals why the most successful, resilient companies are those that invest heavily in the people who fix things, not just those who invent them.

Shift your perspective from constant disruption to sustainable operational excellence. Learn how to build a corporate culture that rewards stability, effectively manages technical debt, and ensures your systems survive the test of time.