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Customer Management Excellence
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Innovative Team SellingEric Baron
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The Persuasion Code. How Neuromarketing Can Help You Persuade Anyone, Anywhere, AnytimeChristophe Morin и др.
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AI for Marketing and Product Innovation. Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing SalesA. Pradeep K. и др.
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The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision MakingDavid Stewart W. и др.
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The Handbook of Online and Social Media Research. Tools and Techniques for Market ResearchersRay Poynter
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Market Segmentation. How to Do It and How to Profit from ItMalcolm McDonald
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Online Marketing. A User's ManualMurray Newlands
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Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a CrisisNicole Matejic
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What You Need to Know About MarketingSimon Middleton
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The Marketing Accountability Imperative. Driving Superior Returns on Marketing InvestmentsMichael Dunn и др.
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The Shift. The Transformation of Today's Marketers into Tomorrow's Growth LeadersPhilip Kotler и др.
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Email Marketing By the Numbers. How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next LevelChris Baggott и др.
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Faith-Based Marketing. The Guide to Reaching 140 Million Christian CustomersBob Hutchins и др.
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Pow! Right Between the Eyes. Profiting from the Power of SurpriseAndy Nulman
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Your Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and ProfitsKevin Clancy и др.
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Steal These Ideas!. Marketing Secrets That Will Make You a StarSteve Cone
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