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How to Create an Idea If You Are Not Ogilvy

Managing Creative People

An Advertiser's Guide to Better Radio Advertising

Frenemies: The Epic Disruption of the Advertising Industry

Advertising and Society

World Media Ethics

Strategic Social Media

The Brutal Truth About Asian Branding. And How to Break the Vicious Cycle

Managing Corporate Social Responsibility. A Communication Approach

Driven. Inside BMW, the Most Admired Car Company in the World

Beyond Listening. Learning the Secret Language of Focus Groups

The Brand Who Cried Wolf. Deliver on Your Company's Promise and Create Customers for Life

Affiliate Millions. Make a Fortune using Search Marketing on Google and Beyond

The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking

Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials

Advertising For Dummies

Pick Me. Breaking Into Advertising and Staying There

Casting for Big Ideas. A New Manifesto for Agency Managers

Local Online Advertising For Dummies

Facebook Advertising For Dummies