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Frenemies: The Epic Disruption of the Advertising IndustryKen Auletta
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Advertising and Society
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World Media EthicsRobert S. Fortner vd.
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Strategic Social MediaL. Meghan Mahoney vd.
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The Brutal Truth About Asian Branding. And How to Break the Vicious Cycle
Joseph Baladi
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Managing Corporate Social Responsibility. A Communication ApproachCoombs W. Timothy vd.
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Der Mind Malus
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Driven. Inside BMW, the Most Admired Car Company in the WorldDavid Kiley
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Beyond Listening. Learning the Secret Language of Focus Groups
Bonnie Goebert
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The Brand Who Cried Wolf. Deliver on Your Company's Promise and Create Customers for LifeScott Deming
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Affiliate Millions. Make a Fortune using Search Marketing on Google and BeyondGreg Holden vd.
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The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking
Tom Monahan
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Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!Fred Hahn E.
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Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional AdvertisingJoseph Jaffe
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Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and PartnershipJoseph Jaffe
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The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio CommercialsLarry Oakner
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Advertising For DummiesGARY DAHL
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Pick Me. Breaking Into Advertising and Staying ThereNancy Vonk vd.
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Casting for Big Ideas. A New Manifesto for Agency Managers
Andrew Jaffe
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Local Online Advertising For DummiesCourt Cunningham vd.
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Facebook Advertising For DummiesJoel Elad vd.
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Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and DesignTom Eslinger
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Eating the Big Fish. How Challenger Brands Can Compete Against Brand LeadersAdam Morgan
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