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Going Global
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Marketing Plans for ServicesMalcolm McDonald vd.
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Pricing and Profitability ManagementJulie Meehan vd.
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The Brutal Truth About Asian Branding. And How to Break the Vicious Cycle
Joseph Baladi
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Playing to Wiin. Nintendo and the Video Game Industry's Greatest Comeback
Daniel Sloan
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Critical Perspectives on Global Competition in Higher Education. New Directions for Higher Education, Number 168Portnoi vd.
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Joining Forces. Making One Plus One Equal Three in Mergers, Acquisitions, and AlliancesMarks Mitchell Lee vd.
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Onward. How Starbucks Fought For Its Life without Losing Its SoulSchultz Howard vd.
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Lexus. The Relentless Pursuit
Chester Dawson
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The Behavioral Foundations of Strategic Management
Philip Bromiley
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