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CHAPTER V.
The Dawn of Prosperity

Franklin takes a house – His first job – His industry – Plans a Newspaper – Enters the list as a writer – Advocates a Paper currency – Purchases Keimer’s paper – Character of Meredith – Struggles of the firm – Unexpected assistance – Dissolves partnership with Meredith – Franklin’s energetic conduct – His courtship, and marriage – Character of Mrs. Franklin – Increase of luxury – Plans for a library – Prosperity of Pennsylvania – Customs in Philadelphia – Style of dress in 1726 – Franklin’s social position in Philadelphia – His success – A hard student

Franklin had now reached the end of life as an apprentice and a journeyman. With his friend Meredith he hired a house in the lower part of Market street, at the rent of about one hundred and twenty dollars a year. A large portion of this house he prudently re-let to another mechanic who was a member of the Junto. It would seem that Meredith was disappointed in the amount of money he expected to raise. Consequently after utterly exhausting their stock of cash, they still found it necessary to run deeply into debt for those appurtenances of a printing office which were absolutely necessary.

Just as they got ready for work, quite to their delight, a countryman came in introduced by one of the Junto, George House, who wanted a five shilling job executed.

“This man’s five shillings,” writes Franklin, “being our first fruits, and coming so seasonably, gave me more pleasure than any crown I have since earned. And from the gratitude I felt toward House, has made me often more ready, than perhaps I otherwise should have been, to assist young beginners.”

The two young men devoted themselves to their work, with assiduity which was a sure precursor of success. Often Franklin was found diligently employed until eleven o’clock at night. His industry and energy soon attracted attention. A gentleman living near the office said to some of his friends:

“The industry of that Franklin is superior to anything I ever saw of the kind. I see him still at work when I go home from the club, and he is at work again before his neighbors are out of bed.”

This statement produced such an impression upon a merchant who was present, that he called upon the young men and offered to supply them with stationery on credit. Franklin’s literary taste, and his remarkable success as a writer, led him ever to cherish, as a darling project, the idea of the establishing of a newspaper. In a few months he had quite deliberately formed his plan; but in some way Keimer got wind of it, and immediately issued a prospectus for the establishment of a paper of his own. Though he was totally unqualified for the task of editorship, yet his project was quite hurtful to the plans of Franklin.

Very much annoyed by the treachery which had revealed his plans to Keimer, and perceiving that his paper was unpopular and heavy, Franklin very wisely decided to establish his own reputation as a vivacious writer, before entering upon the important undertaking of issuing a journal in his own name. There was a small paper then published in the city called “The Mercury.” He commenced writing a series of very witty and satirical articles over the signature of “Busy Body.” The first number contained the following sentences as intimations of what was to come.

“It is probable that I may displease a great number of your readers who will not very well like to pay ten shillings a year for being told of their faults, but as most people delight in censure when they themselves are not the object of it, if any are offended at my publicly exposing their private vices, I promise they shall have the satisfaction in a very little time, in seeing their good friends and neighbors in the same circumstances.”

These sparkling contributions of Franklin attracted much attention, and created for him a growing literary reputation. The subject of paper money which agitated our country, was then being discussed in Pennsylvania with intense interest. Franklin wrote a carefully studied pamphlet entitled “A Modest Inquiry into the Nature and Necessity of a Paper Currency.”

This treatise, written by a young printer of but twenty-three years, upon one of the most difficult questions of finance, displayed great ability. Warmly he advocated a paper currency. His arguments, however, were such as would not now probably exert much influence upon the public mind. The main proposition he endeavored to sustain was, that there was not a sufficiency of gold and silver in Pennsylvania, for carrying on the trade of the province. He therefore argued that all branches of industry must languish unless the currency were increased by an issue of paper.12

It has been suggested that Franklin might have been unconsciously influenced in his views, by the fact that he had been very successful in printing paper money, and that he anticipated still more employment in that line. It is certain that Franklin’s pamphlet exerted a powerful influence at the time, and a new issue of paper currency was ordered. Franklin thought that the effect was highly conducive to the prosperity of the province, and he never swerved from the views which he had so earnestly and successfully urged in his pamphlet.

Franklin’s sun was rapidly rising. Keimer’s was as rapidly sinking. After publishing thirty-nine numbers of the “Universal Instructor” and the subscription list having dwindled to ninety, he gladly sold the paper for a trifle to Franklin and Meredith. The genius of Franklin was immediately displayed in the improved literary character of the paper, and in its mechanical execution. The name was changed to the “Pennsylvania Gazette.” The first number issued by him was on Oct. 2, 1729.

The subject of religion was almost entirely ignored. Franklin seems to have become weary of the darkness and the fogs through which his unillumined mind had been so long painfully floundering, without coming to any results upon which he could place reliance. Christianity he generally treated with respect, though he could not refrain from occasionally giving a sly thrust at those imperfections of Christians which were so palpable to his observant mind. And though he never assailed that which was not inherently bad, it cannot be denied that occasionally his keen sarcasms brought Christianity itself into reproach, as if it were a religion which produced no better fruits, perhaps not so good, as no religion at all.

The business of this young firm of Franklin and Meredith, viewed in the light of the grand printing enterprises of the present day, was indeed trivial. The two young men did all the work themselves without even a boy to help them. In fact Meredith, who at the best was a poor workman, and who fell into intemperate habits, neglected his business, frequented the ale-houses, and left all responsibility resting upon the efficient shoulders of his partner.

Franklin, who endeavored to be perfect in every thing he undertook, printed his paper so admirably that it is said that there is probably not a journal now in Philadelphia which is issued in better style than “The Pennsylvania Gazette” of 1729.

For seven years Franklin had been embarrassed by the thought of the fifty dollars which he had received from Mr. Vernon, and which had not yet been repaid. Mr. Vernon wrote him a very gentle intimation, stating that it would be very convenient for him to receive the money. Franklin returned a contrite and magnanimous letter. He made no attempt to extenuate his fault, promised immediately to strain every nerve to meet the debt, and in a few months paid the whole, principal and interest.

Still the infant firm was struggling with adversity. The partners had commenced operations with scarcely any capital excepting promises. Their outfit cost about a thousand dollars. Mr. Meredith had been unfortunate in business, and found himself unable to pay the second instalment promised of five hundred dollars. The stationers who furnished paper began to be uneasy, for they could not but see that Meredith was fast going to ruin.

Franklin was seldom in the habit of dwelling upon his misfortunes. In these dark hours he wrote,

“In this distress two true friends whose kindness I have never forgotten, nor ever shall forget while I can remember anything, came to me separately, unknown to each other, and without any application from me, offered each of them to advance me all the money that should be necessary to take the whole business upon myself; but they did not like my continuing in partnership with Meredith, who, as they said, was often seen drunk in the street, playing at low games in ale-houses, much to our discredit.”

Franklin generously was very reluctant to throw aside Meredith. Dissolute as the young man had become, he could not forget that he was the son of a man who had been his friend; but after carefully pondering the question and seeing ruin stare him in the face, he said one day to Meredith,

“Perhaps your father is dissatisfied at the part you have undertaken in this affair of ours; and is unwilling to advance for you and me, what he would for you. If that is the case tell me, and I will resign the whole to you and go about my business.”

Meredith replied,

“My father has really been disappointed, and is really unable. I am unwilling to distress him further. I see this is a business I am unfit for. I was bred a farmer and it was folly in me to come to town, and put myself at thirty years of age an apprentice to learn a new trade. Many of our Welsh people are going to settle in North Carolina where land is cheap. I am inclined to go with them, and follow my old employment. If you will take the debts of the company upon you, return to my father the hundred pounds he has advanced, pay my little personal debts, and give me thirty pounds and a new saddle, I will relinquish the partnership, and leave the whole in your hands.”

These were hard terms; but there was no other way in which Franklin could escape from the embarrassments of this untoward partnership. He accepted the proposal at once; borrowed the needful money of his friends; and became his own sole partner.

True prosperity now began to attend his indomitable industry, frugality, and wisdom. The advance of the young man was necessarily slow, but it was sure. Well aware that his reputation with the community would be invaluable to him, he not only endeavored to be industrious, but to let it be seen by his neighbors that he left no stone unturned to accomplish his purposes.

He would trundle, through the streets of Philadelphia, in a wheel-barrow, the paper which he purchased, by no means seeking by-streets where his more fashionable companions would not see him. He dressed with the utmost simplicity, but always in clean garments, well cut, and which presented his admirable form to great advantage. Never did he allow himself to sink to the vulgarity of a slatternly appearance. He was ever ready, when engaged in the most busy employments of his office, to receive without a blush, any guests, however high, who might chance to call.

The tranquil months glided on. Franklin was prospered in business, paid his debts, and began to accumulate a little property. Our young philosopher was never an impassioned lover. As he would contemplate, in his increasing prosperity, removing to another more commodious office, so he now thought, having reached the age of twenty-four, that it might be expedient for him to have a home of his own, and a wife to take care of his domestic affairs.

He had let a portion of the house which he used for his printing office, to a mechanic of the Junto by the name of Godfrey. He conferred with Mrs. Godfrey upon the subject. She had a relative, a very pretty girl, Miss Godfrey, whom she highly recommended and brought, as it were by accident, to take tea with Franklin. She was graceful, amiable, and a child of parents well to do in the world. Franklin was a remarkably handsome and fascinating young man. The courtship proceeded successfully and rapidly.

The reader will be interested in seeing Franklin’s own account of this affair. He writes, in his Autobiography:

“Mrs. Godfrey projected a match with a relation’s daughter, took opportunities of bringing us often together, till a serious courtship on my part ensued; the girl being, in herself, very deserving. The old folks encouraged me by continual invitations to supper, and by leaving us together, till at length it was time to explain. Mrs. Godfrey managed our little treaty. I let her know I expected as much money with their daughter as would pay off my remaining debt for the printing house; which I believe was not then above a hundred pounds. She brought me word they had no such sum to spare; I said they might mortgage their house in the loan-office. The answer to this, after some days, was, that they did not approve the match; that, on inquiry of Mr. Bradford, they had been informed the printing business was not a profitable one, the types would soon be worn out, and more wanted; that Keimer and David Harvy had failed one after the other, and I should probably soon follow them; and therefore I was forbidden the house, and the daughter was shut up.”

Occasionally Franklin had gone to the home of Mrs. Read, the mother of the unhappy Deborah. His conscience reproached him for his conduct to that good girl. She was always dejected and solitary, and with a broken heart clung to her mother, her only friend. It is doubtful whether she were ever legally married to Rogers. It was rumored that at the time of their marriage, he was the husband of one, if not more wives. If legally married, there was another serious obstacle in her path. Rogers had run away to the West Indies. Rumor alone had announced his death. He might be still living.

Franklin’s sympathy gradually became excited in her behalf. And at length he proposed that, regardless of all the risks, they should be married. It seems that he had announced to her very distinctly that he had a living child, and very honorably he had decided that that child of dishonor was to be taken home and trained as his own.

These were sad nuptials. The world-weary wife knew not but that she had another husband still living, and a stigma, indelible, rested upon Franklin. The marriage took place on the first of September, 1730. It subsequently appears that Rogers, the potter, was really dead. The child was taken home and reared with all possible tenderness and care. It is a little remarkable that nothing is known of what became of the mother of that child. The boy grew up to manhood, espoused the Tory cause, when the Tories were hunting his father to hang him, and by his ungrateful, rebellious conduct, pierced his heart with a thousand empoisoned daggers.

Mrs. Franklin proved in all respects an excellent woman, and an admirable wife for her calm, philosophic and unimpassioned husband. Franklin never had a journeyman in his office who performed his functions more entirely to his satisfaction, than his wife discharged her responsible duties. She was always amiable, industrious and thrifty.

There was a little shop attached to the printing office which Mrs. Franklin tended. She also aided her husband in folding and distributing the papers, and with a mother’s love trained, in the rudiments of education, the child whose mother was lost.

Franklin, in his characteristic, kindly appreciation of the services of all who were faithful in his employ, speaks in the following commendatory terms of the industrial excellencies of his wife. When far away dazzled by the splendors, and bewildered by the flattery of European courts, he wrote to her,

“It was a comfort to me to recollect that I had once been clothed, from head to foot, in woolen and linen of my wife’s manufacture, and that I never was prouder of any dress in my life.”

In Franklin’s Autobiography, as published by Sparks, we read, “We have an English proverb that says, ‘He that would thrive, must ask his wife.’ It was lucky for me that I had one as much disposed to industry and frugality as myself. She assisted me cheerfully in my business, folding and stitching pamphlets, tending shop, purchasing old linen rags, for the paper-makers, etc. We kept no idle servants; our table was plain and simple, our furniture of the cheapest. For instance, my breakfast was, for a long time, bread and milk, (no tea) and I ate it out of a two-penny earthern porringer, with a pewter-spoon.

“But mark how luxury will enter families, and make a progress in spite of principle. Being called one morning to breakfast, I found it in a china bowl, with a spoon of silver. They had been bought for me without my knowledge, by my wife, and had cost her the enormous sum of three and twenty shillings; for which she had no other excuse or apology to make, but that she thought her husband deserved a silver spoon and china bowl, as well as any of his neighbors. This was the first appearance of plate or china in our house; which afterward, in a course of years, as our wealth increased, augmented gradually to several hundred pounds in value.”13

While thus engaged he conceived the idea of establishing a public subscription library. His knowledge of human nature taught him that if he presented the enterprise as his own, feelings of jealousy might be excited, and it might be imagined that he was influenced by personal ambition. He therefore said that a number of gentlemen had adopted the plan, and had requested him to visit the lovers of books and of reading, and solicit their subscriptions. Each subscriber was to contribute two pounds to start the enterprise, and to pay a yearly assessment of ten shillings.

By the arduous labors of five months, Franklin obtained fifty names. With this the enterprise commenced. Such was the origin of the Philadelphia Library, now one of the most important institutions of the kind in our land. In the year 1861, seventy thousand volumes were reported as on its shelves.

Philadelphia contained a population of nearly ten thousand people. Pennsylvania was decidedly the central point for European emigration. Its climate was delightful; its soil fertile; and William Penn’s humane policy with the Indians had secured for the colony peace and friendship with the native inhabitants for more than fifty years.

The white man, on this continent, has told his own story. The Indians have had no historians. But nothing is more clear than that in almost every instance they were goaded to war by the unendurable wrongs which were inflicted upon them.14 Until Braddock’s dreadful defeat, Pennsylvania had scarcely known a single alarm. In the summer of 1749, twelve thousand Germans landed at Philadelphia. This was the average number for many years. The policy of William Penn had been to establish upon the banks of the Delaware, an extended and beautiful village, where every house should have its lawn and its garden for vegetables and flowers. In the year 1732, when Franklin was twenty-six years of age, the dwellings of this village were mostly of brick or stone, and were spread along the banks of the river for the distance of a mile, with streets running back into the interior to the distance of about half a mile.

The prosperity of Philadelphia, indeed of Pennsylvania, was remarkable. Provisions and the most delicious fruits were in great abundance. Even the pigs were fattened upon the most luscious peaches. Each family in the city kept its cow, which grazed upon the common lands on the outskirts of the town. The Philadelphia of that period was a green village, beautifully shaded by trees, and presenting to every visitor an aspect of rare attractions. Professor Peter Kalm, who published an exceedingly interesting account of his travels in North America between the years 1748 and 1751, writes,

“There were fine orchards all about the city. The country people in Sweden and Finland guard their turnips more carefully than the people here do the most exquisite fruits. A Philadelphian has so much liberty and abundance that he lives in his house like a king.”

The Quakers, or as they prefer to be called, the Friends, at that time composed about one-third of the population of Philadelphia, and one-half of the State of Pennsylvania. They were a remarkably intelligent, industrious and worthy people. Probably a better and more thrifty community was never colonized on this globe.

The state of society has greatly changed since that day, and customs, which were then deemed essential, have since become obsolete. For instance, the whipping-post, the pillory, and the stocks, were prominent in the market-place and were in frequent use. There was a public whipper, who, for his repulsive services, received a salary of fifty dollars a year. Until as late as 1760, women were frequently publicly whipped. It is said that a whipping occurred on an average, twice a month.

The dress of gentlemen was gaudy and extravagant, unsurpassed by that of French or British courtiers. Immense wigs, with their profusion of waves or curls, were in use by the gentry. Very tight knee-breeches were worn, with silk stockings, and shoes embellished with immense silver buckles, highly polished. Their coats were richly embroidered, often of silk velvet, and their full flow reached below the knees. Ruffled shirts and ruffled wrist-bands of linen, of snowy whiteness, added to the beauty of the dress. A jewelled scabbard containing a polished sword hung by the side. A three-cornered hat completed this showy attire. There is not a Rocky Mountain Indian in his most gorgeous war-dress of paint and plumes, who would attract more attention walking down Broadway, than would Benjamin Franklin as he was painted in 1726.

His portrait was taken when he was in London, working as a journeyman printer. Contrary to the general impression, Franklin was then, and through all his life, fully conscious of the advantages which dress confers. When surrounded by the homage of the court of Versailles, there was no courtier in those magnificent saloons more attentive to his attire than was Benjamin Franklin. His keen sagacity taught him the advantage of appearing in a dress entirely different from that of the splendid assembly around him, and thus he attracted universal observation. But never did he appear in the presence of these lords and ladies but in a costly garb to which he had devoted much attention.

Mr. Parton, speaking of the portrait which Franklin then had painted in London, says,

“The fair, full, smiling face of Franklin is surrounded in this picture by a vast and stiff horse-hair wig; and his well-developed figure shows imposingly in a voluminous and decorated coat that reaches nearly to his heels. Under his left arm he carries his cocked hat. His manly bosom heaves under snowy ruffles, and his extensive wrist-bands are exposed to view by the shortness of his coat sleeves.”

Between the years 1740 and 1775, while abundance reigned in Pennsylvania, and there was peace in all her borders, a more happy and prosperous population could not perhaps be found on this globe. In every home there was comfort. The people generally were highly moral, and knowledge was extensively diffused. Americans, who visited Europe, were deeply impressed by the contrast. In the Old World they saw everywhere indications of poverty and suffering. Franklin wrote, after a tour in Great Britain in 1772,

“Had I never been in the American colonies, but were to form my judgment of civil society by what I have lately seen, I should never advise a nation of savages to admit of civilization. For, I assure you, that in the possession and enjoyment of the various comforts of life, compared with these people, every Indian is a gentleman; and the effect of this kind of civil society seems to be the depressing multitudes below the savage state, that a few may be raised above it.”

Yet let it not be supposed that the effects of the fall were not visible here, or that man’s inhumanity to man had ceased. There were bickerings, and heart burnings, and intense political struggles, in which the strong endeavored to extend their power, and the weak endeavored to throw off the shackles with which they were bound. William Penn complains of the ambitious politicians who he said thought – “nothing taller than themselves but the trees.” John Adams denounced in severest terms the tricks of the petty politicians; and speaking of the more ambitious ones who sought the positions of governor or custom-house officers, he writes:

“These seekers are actuated by a more ravenous sort of ambition and avarice.”

For twenty years Franklin continued a prosperous but uneventful life, as an active business man in Philadelphia. His integrity, his sagacity, and his prosperity, rapidly increased the esteem in which he was held. But still he was engaged in business as a printer and a shop-keeper, which would not now give him admission into what he called the higher circles of society.

He not only edited, printed and published his newspaper, but he also kept books for sale and a small quantity of stationery, and also was a binder of books. He made and sold ink; was an extensive dealer in rags; and soap and feathers could be purchased at his shop. We find in his advertisements the announcement of coffee and other groceries for sale.

And still his printing office gradually became the nucleus for the gathering of the most intelligent and influential men. If any important project was on foot, it was deemed essential to consult Benjamin Franklin. His Gazette proved a great success, and was incomparably the ablest paper published in the colonies.15

Franklin’s editorials were very sparkling, and are considered as among the most brilliant of his intellectual efforts. He was almost invariably good natured, and the design of all he wrote, was to promote integrity and kindly feeling. He would write an article, as if from a correspondent, which would give him an opportunity to return an amusing article in the next number. A complete file of the paper is preserved in the Philadelphia Library.

In 1732, Franklin issued the first number of the Almanac, called Poor Richard, which subsequently attained such wide renown. The popularity of the work was astonishing; for twenty-five years it averaged ten thousand copies a year. This was a wonderful sale in those times. Everybody was quoting the pithy sayings of Poor Richard.16

Franklin was an extensive reader. He had a memory almost miraculous; and his mind was so constituted, that it eagerly grasped and retained any sharp or witty sayings. Thus, though many of the maxims of Poor Richard originated with him, others were gleaned from the witticisms of past ages, upon which Franklin placed the imprint of his own peculiar genius. I give a few of those renowned maxims which soon became as household words, in every shop and dwelling of our land.

“There is no little enemy.” “Three may keep a secret if two of them are dead.” “He is no clown who drives the plough, but he that does clownish things.” “Wealth is not his that has it, but his that enjoys it.” “The noblest question in the world is, ‘what good may I do in it.’” “Keep your eye wide open before marriage; half shut afterward.”

Franklin was not a poet. He could scheme easily, but even his rhymes were poor. His sense of delicacy was quite obtuse, but perhaps not more so, than we ought to expect from the unrefined times in which he lived.17

The increasing circulation of the Pennsylvania Gazette, the extensive sale of Poor Richard, and the success of many of the small books which Franklin published, soon placed the finances of Franklin in a very flourishing condition. This enabled him to send for every important work published in England. As he was never an hour in idleness, and seldom entered any place of popular amusement, he found time to study all these solid and useful works. The superior powers with which God had endowed him, enabled him to glean from their pages, and store up in his memory, all that was most valuable. By these indefatigable studies, he was rapidly becoming one of the most learned of men, and was preparing himself for that brilliant career, in which, as a statesman and a philosopher, he stood in the first ranks of those who had been deemed the great men of earth.

His first entrance to public life was as Clerk to the General Assembly, which was then the Legislature of the Pennsylvania Colony. This was an office of but little emolument or honor. His first election was unanimous. The second year, though successful, he was opposed by an influential member.

Franklin, who wished to have every one his friend, was anxious to conciliate him. He accomplished his purpose shrewdly – perhaps cunningly, is not too strong a word to use. Having heard that the gentleman had a very rare and valuable book in his library, he wrote him a very polite and flattering letter, soliciting the loan of it. No man could pen such an epistle more adroitly than Franklin.

After a few days he returned the book with one of his most exquisite notes of thanks. The gentleman was caught in the trap. Charmed with the urbanity Franklin displayed in the correspondence, the next time he met the philosopher, he grasped him cordially by the hand. Though he had never spoken to him before, he invited him to his house.

Franklin, commenting upon this adventure, writes,

“He ever after manifested a readiness to serve me on all occasions, so that we became great friends, and our friendship continued to his death. This is another instance of the truth of an old maxim I had learned, which says ‘He that hath once done you a kindness will be more ready to do you another than he whom you yourself have obliged,’ and it shows how much more profitable it is prudently to remove than to resent, return, and continue inimical proceedings.”

There was something in this transaction, an apparent want of sincerity, an approach to trickery, which will impress many readers painfully. It was a shrewd manœuvre, skillfully contrived, and successfully executed. The perfect sincerity of a friendly and magnanimous mind is the safest guide in all the emergencies of life.

12.This pamphlet may be found in Sparks’ “Works of Franklin,” Vol. ii, p. 253.
13.Life of Franklin, by Sparks, p. 102.
14.“No other British colony admits of the evidence of an Indian against a white man; nor are the complaints of Indians against white men duly regarded in other colonies; whereby these poor people endure the most cruel treatment from the very worst of our own people, without hope of redress. And all the Indian wars in our colonies were occasioned by such means.”
  Importance of the British Plantations in America to these Kingdoms, London. 1731.
15.Life and Works of John Adams, Vol. ii, p. 165.
16.“And now after the lapse of one hundred and thirty years, we find persons willing to give twenty-five dollars for a single number, and several hundred dollars for a complete set. Nay, the reading matter of several of the numbers, has been republished within these few years, and that republication already begins to command the price of a rarity.” —Parton’s Life of Franklin, Vol. i, p. 231.
17.“Poor Richard, at this day, would be reckoned an indecent production. All great humorists were all indecent, before Charles Dickens. They used certain words which are now never pronounced by polite persons, and are never printed by respectable printers; and they referred freely to certain subjects which are familiar to every living creature, but which it is now agreed among civilized beings, shall not be topics of conversation. In this respect Poor Richard was no worse, and not much better than other colonial periodicals, some of which contain things incredibly obscene, as much so as the strongest passages of Sterne, Smollet and De Foe.” —Parton.