Рассматриваются основы организации деятельности в индустрии туризма, формирование туристского продукта, формы взаимодействия туроператора с поставщиками услуг, основы организации гостиничной деятельности, имиджеология туристского бизнеса,

психологические аспекты работы с клиентами, маркетинговые исследования и рекламная политика предприятий индустрии туризма и гостеприимства. Содержит краткое содержание изучаемых тем, практические задания, вопросы для самоконтроля, рекомендованный список

литературы.

Соответствует ФГОС ВО последнего поколения.

Для студентов бакалавриата, обучающихся по направлению \"Туризм\".

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«Организация деятельности в индустрии туризма и гостеприимства. (Бакалавриат). Учебное пособие.», Ольга Евгеньевна Лебедева benzeri kitaplar