Kitabı oku: «Позитивные изменения. Том 2, № 3 (2022). Positive changes. Volume 2, Issue 3 (2022)», sayfa 13

BabyApp. Мобильное приложение для родителей детей от 0 до 2 лет

Мобильное приложение BabyApp формирует персонализированную программу развития для ребенка по результатам заполнения диагностического чек-листа. BabyApp содержит обучающие курсы и марафоны для родителей, статьи и советы дня для снижения уровня родительской тревоги.

РЕШАЕМАЯ ПРОБЛЕМА

В России около 3 млн детей от 0 до 2 лет. Многих родителей волнуют вопросы детской неотложки, массажа, сна, прикорма и другие. Однако о пользе раннего развития у них недостаточно информации. Как результат, они остаются наедине со своими вопросами и тревогами. Часто родители путают раннее развитие с ранним обучением конкретному навыку, считая, что этим должен заниматься специалист. Педиатры, которые больше всего общаются с молодыми родителями, не имеют реальной возможности на приеме рассказать маме, что такое раннее развитие ребенка на самом деле. Приложение BabyApp популяризирует идею раннего развития и помогает сформировать индивидуальную программу развития для каждого ребенка.

ИСПОЛЬЗУЕМЫЕ СПОСОБЫ РЕШЕНИЯ

1. Разработана «Методика First.School», направленная на гармоничное развитие всех психических сфер нормотипичных детей в возрасте от 0 до 2 лет.

2. Разработано 18 диагностических чек-листов, которые заполняет родитель для формирования персонализированной программы занятий с ребенком.

3. Создано 1800+ развивающих игровых упражнений, включающие видео и текстовую инструкцию для родителей.

4. Отснято и подготовлено 17 курсов и марафонов, дающие ответы на самые волнующие родителей вопросы. Все курсы отличаются лаконичностью и прикладным характером. Достаточно 5–15 минут в день, чтобы освоить интересующий материал.

5. Написано 400+ статей, отвечающих на вопросы родителей.

6. Сформулирован 731 совет для эмоциональной поддержки мамы.

7. Проведено более 50 вебинаров и прямых эфиров по запросам пользователей.

8. Созданы площадки для общения родителей с психологами в социальных сетях.

ДОСТИЖЕНИЯ И НАГРАДЫ

1. Получена положительная экспертиза Центра экспертиз Санкт-Петербургского государственного университета (кандидат психологических наук, старший преподаватель кафедры психического здоровья детей и родителей Варвара Аникина).

2. Получена положительная экспертиза Санкт-Петербургского государственного педиатрического медицинского университета (доктор медицинских наук, заведующая кафедры реабилитологии факультета послевузовского и дополнительного профессионального образования Галина Суслова).

3. Проведены успешные апробации приложения в кризисных центрах помощи женщинам в Москве и Санкт-Петербурге.

4. Проведена успешная апробация мобильного приложения BabyApp в центре раннего развития Краснодарского края.

5. Проведен обучающий курс «Методика First.School» и выдан 21 сертификат психологам и педагогам, планирующим работу с диадой «Мать-младенец».

ЧТО СДЕЛАНО ЗА ПРОШЛЫЙ ГОД

1. Получены положительные экспертизы от профессиональных сообществ.

2. Проведено 870 игровых занятий и отсняты ролики для приложения, по которым сейчас обучают своих младенцев мамы.

3. Проект представлен на «Ананьевских чтениях» – ежегодной международной научной конференции, проводимой факультетом психологии Санкт-Петербургского государственного университета.

ПРЯМЫЕ РЕЗУЛЬТАТЫ ЗА 2021 ГОД

5000+ скачиваний мобильного приложения.

СОЦИАЛЬНЫЕ ЭФФЕКТЫ, ДОСТИГНУТЫЕ ЗА 2021 ГОД

1. 350+ мам занимаются с детьми регулярно.

2. Снижение риска отказа от детей у несовершеннолетних мам (по данным опросников в рамках апробации приложения BabyApp в кризисных центрах помощи женщинам).

СОЦИАЛЬНО-ЭКОНОМИЧЕСКОЕ ВОЗДЕЙСТВИЕ

Планируемое воздействие: активная популяризация мобильного приложения BabyApp в кругах профессионального и родительского сообществ.

МОДЕЛЬ ФИНАНСОВОЙ УСТОЙЧИВОСТИ

Выручка от продажи подписок.

New Life of the Publishing Project “Catalog “Social Entrepreneurship of Russia”

Vladimir Vainer

We have been collecting examples, cases studies and reviews of social enterprises, regardless of their form of ownership or field of activity, since 2014. Why? Because we can see how these phenomena, virtually invisible at the statistics and GDP calculations level, are gradually developing into new elements of the economy. One of their key traits is eagerness to cooperate and get to know each other. It was this trait that triggered a chain of enabling legislation in one of the world’s most advanced economies, the Republic of Korea, making it possible to move from the law on social enterprises to a broader legislation on social cooperation and then to a law on social economy.

Social enterprises are potentially positioned from the start to build ecosystems of positive changes when the time comes to do so. They develop a set of businesses and communities that form part of a unified system working to create and build a human-centered social economy.

In each issue of the Positive Changes Journal, we continue the work that started with the publication of the annual catalog “Social Entrepreneurship in Russia.” We introduce our readers and researchers to the enterprises combining properties of two traditional economic agents – non-profits and commercial entities. This combination makes it possible to create entities carrying positive change models of the future – social enterprises. These, in turn, create, implement and share their experience and practical solutions over all industries. The key today is to view them precisely as drivers of the future, and so the main criteria for social enterprises to be featured in the Journal is to have data on the assessment of social effect and social impact on the life of the community and the public in general.

EGO Educational Company. The Company’s Intellectual Innovation Product Is the Healthy EGO Original Social Project

An interactive offline cultural and educational course, aimed at intellectual psychological help to representatives of socially unprotected categories of population: alcohol and drug addicts, people in rehabilitation, in deep depression and frustration, as well as orphaned children and children with disabilities. The course promotes spiritual development, acquisition of confident reasoned speaking skills, removes psychological barriers before the audience, raises interest in literature and history, strengthens patriotic feelings, and facilitates the desire for self-realization, healthy interests in life.

PROBLEM ADDRESSED

Addicts in rehabilitation:

1. Loss of interest in life and society, fear of people, insecurity.

2. Impaired brain activity, cognitive changes, as a consequence – loss of interest in reading and education in general, difficulties in finding themselves and their place in the society, loss of meaning in life.

3. A psychological barrier to public speaking, formed under the influence of negative events in grown-up life or earlier, at school or university.

4. Lack of knowledge from the school or university, which requires self-education skills, and complete self-realization in the future.

5. Depressive personality state, passive position in life.

ORPHANED CHILDREN AND CHILDREN WITH SPECIAL NEEDS:

1. Development of children’s logical and associative thinking, radiant thinking.

2. Problems with memory and speech development, anxiety, embarrassment in front of other children.

3. Improved morale from successes in understanding literature, painting, and the ability to analyze and construct thought.

4. A passion for self-knowledge through learning spiritual values and the foundations of Christian morality.

5. Patriotic education through taking pride in fellow countrymen – Russian classical authors.

6. Developing goodwill on the issue of caring for the Russian nature by fostering love and a reverent attitude toward it.

METHODS USED TO ADDRESS THE PROBLEM

The course is based on the Russian classical literature and some fragments from the history of the Russian society. The basic block includes 25 sessions of 90 minutes each in groups of up to 20 students. The project is implemented at the rehabilitation center or an orphanage/shelter with obligatory staff control over homework performance. The course includes meetings between the author/host and the students in the format of creative interaction and reasoned discussion based on the material delivered and personal analysis of the reading. It is a lively interactive process of acquiring public speaking skills and developing logical and associative thinking. An important feature of the course is the subtle interweaving of the group and individual learning format maximizing the engagement of each student.

1. Assistance in preparing to read and analyze in detail the works of Russian classics.

2. Development of independent work skills.

3. Maximum engagement in solving logical problems based on the Russian classical literature.

4. The author’s maximum concentration on the individual problems of each student in the course and the setting up the work with each student after carefully studying his/her abilities, talents, and giftedness.

5. Sessions in small groups with the aim of loosening up each listener, helping them develop and strengthen their public speaking skills and feel comfortable in public, while gently removing the psychological barriers.

Problem solving is built into the program for each target audience, taking into account their age and the specifics of the problems. It is recommended for each class to have at least 25 sessions of 90 minutes 1–2 times a week with mandatory homework.

For example, a course for alcohol and drug addicts in rehab includes:

• An introduction to the concept of classical literature and its role in the life of every person;

• Classicism in European and Russian literature;

• Realism in Russian literature;

• Denis Fonvizin (historical background on the Catherine rule period in the Russian history, biography, analysis of the “Young Ignoramus” play, related materials, discussion);

• Alexander Griboyedov (historical note on the events preceding the Decembrist revolt in the Russian history, biography, analysis of “The Woes of Wit” play, related materials, discussion);

• Alexander Pushkin (ingenuity, uniqueness, biography, analysis of the “Eugene Onegin” novel, related materials, discussion);

• The basics of symbolism and the notion of the “Little Man” in Russian Literature (in-depth line-by-line analysis of Alexander Pushkin’s “The Bronze Horseman” poem, related materials, discussion);

• Biblical truths and Christian morality in the Russian literature, using “A Terrible Vengeance” by Nikolai Gogol, the works of Nikolai Leskov, etc. (the number of works depends on the students’ enthusiasm for the discussion and the course duration);

• Selected lyrical works to explain the concept of the “lyrical hero” and, e.g., symbolism.

Sustainability of the results is ensured by the following mechanism: instructing staff members to continue the classes on their own, working with the parents of addicts to set up an environment conductive to further development at home, helping to consolidate and augment the results achieved during the course.

ACCOMPLISHMENTS AND AWARDS

• Certificate of Reliable Enterprise in Moscow No. 000.046.

• Certificate of Reliable Partner of the Chamber of Commerce and Industry of the Russian Federation No. 00913–315.

• Member of the Chamber of Commerce and Industry of the Russian Federation and the Moscow Chamber of Commerce and Industry since 2014.

• Entered in the Register of Social Enterprises of Moscow since 2021.

• 87th place in the Rating of Reliable Partners and Financially Stable Enterprises of the Central Federal District of Russia.

WHAT WAS DONE LAST YEAR

A total of 24 sessions of 90 minutes each were conducted with 152 residents in two rehabilitation centers in Moscow.

DIRECT RESULTS FOR 2021

Opinion of the management of rehabilitation centers and the Healthy Country Foundation, who participated in the project pilot (confirmed by the original official documents):

1. Residents with drug and alcohol addiction demonstrated decreased anxiety and cravings for psychoactive substances.

2. Better mood and newly demonstrated interest in the spiritual component of the classical Russian literature.

3. After completing the rhetoric lessons, the residents started to articulate their thoughts and desires properly.

4. Increasing the number of participants: from 5 persons per group to 20.

5. Residents with psychoactive substance addiction who had previously been disinterested in spiritual and pedagogical development began to show an interest in learning.

SOCIAL EFFECTS ACHIEVED IN 2021

Residents’ opinions about the course (quotes taken from written feedback):

• Yevgeniy L.: “The project helps me to develop comprehensively, reminds me that I am part of the society, makes my brain work better and make inferences based on the knowledge gained, by way of refection. It’s a good alternative to entertaining movies.”

• Victor P.: “I get a chance to develop intellectually, to train my memory. It gives me an opportunity to cope with the challenging situation. I would be very happy if classes were held more often, maybe even replacing some of the other activities in rehab. They give me an opportunity to improve my speech culture, literacy, and social skills.”

• Sasha S.: “I am a philologist by training, a translator and a foreign language teacher. Unfortunately, I never got to finish my graduate studies. When I got to Christina’s first class, I was pleasantly surprised by the simplicity of the presentation and depth of analysis. Her course creates a clearly discernible structure, which is very necessary at this time of scattered, chaotic and superficial knowledge, which often led me to lose interest in my classes at the institute. Christina’s dedication and love for the subject, the interactivity of the classes, and the heated discussions fuel the participants’ interest. I think that Christina’s course deserves the closest attention.”

• Alexander L.: “I want to thank Christina for her interesting original training program, for prioritizing rhetoric and oratory skills; for giving all of us an opportunity to reflect on topics that have nothing to do with our disease, to remember the history of the Russian state. I looked forward to every Saturday. I dare say that almost everybody here shares my feelings, emotions, and opinions on the advisability of further classes.”

SOCIAL AND ECONOMIC IMPACT

Based on the experience of the pilot project in two rehabilitation centers, a person who has lost himself because of alcohol or drug addiction would like to return to a full life in society, to his forgotten healthy desires and interests: studying, getting a profession, working. Rehab residents acquire moral and spiritual strength and can once again become useful members of the society. It is up to the society to lend them a hand.

FINANCIAL SUSTAINABILITY MODEL

The course was tested free of charge, at the expense of the project author. The authors are now planning to scale up the project (to cover not only Moscow and the surrounding area, but all of Russia) by raising funding (social investors, grants, impact investment). In addition, a project monetization model is being developed. An important aspect is the prolonged effect of the course: people only need help in making the first step, breaking the shackles; then, with the support of psychologists and relatives, they continue to read the literature and engage in self-development.

QRepublik: Smart Medical Identifiers. A System for Health and Longevity

QRepublik is a comprehensive solution for emergency medical identification. The technology addresses the issue of the lack of information about a person in an emergency to help them and provides an easy way to access, store and manage information. A medical profile can be accessed anytime, anywhere with wristbands, sticker sets and watch attachments.

PROBLEM ADDRESSED

30 % of people over 60 fall at least once a year, and about 54 % get serious injuries. Almost half of the injuries from falls result in impaired quality of life, and 95 % of injuries must be operated on within 24 to 48 hours, according to the WHO and the Russian Ministry of Health.

People with disabilities, people with chronic diseases (circulatory disorders, cancer, chronic respiratory diseases, diabetes), children, the elderly, athletes, tourists – anyone can find themselves in a life-threatening situation, where every second counts, and doctors need to get complete information about the person affected to provide quality care. The QRepublik medical identifiers save lives in critical situations, when a person has suffered an accident, is unconscious, or cannot speak. By scanning a QR code, the doctors get important information on any allergies the patient may have, what medicines they take, what diseases they have, their blood type, and their relatives’ contact information.

METHODS USED TO ADDRESS THE PROBLEM

The Medical Identification System includes three technological solutions.

1. Aid Wristband non-electronic identifier is a medical identification tool for an emergency situation that provides an easy way to access, store and manage a user’s medical information.

2. Alarm Button Service. The button can be installed at an elderly person’s residence, for a quick contact with a social worker, a caregiver, or emergency services.

3. QDP Service collects information about the patient’s health status and processes the data using AI to predict the possible development of diseases, such as hypertension, congestive heart failure and diabetes.

ACCOMPLISHMENTS AND AWARDS

Top 200 Initiatives for the “Strong Ideas for a New Time” forum.

Diploma and commemorative medal “For altruistic contribution to the organization of the All-Russian campaign of mutual aid #WeAreTogether”.

“Partner of National Projects” status (short-listed in “Our Contribution” ranking that evaluates the contribution of businesses and NGOs to the implementation of national projects and achievement of national goals at the end of 2021).

WHAT WAS DONE LAST YEAR

The alarm button has been developed, development of AI-based disease prediction system started, and new users were connected to the medical identification system.

DIRECT RESULTS FOR 2021

6,500 people are connected to the system, alarm buttons are installed for people who do not leave their homes.

SOCIAL EFFECTS ACHIEVED IN 2021

Evidence of lives saved is available.

SOCIAL AND ECONOMIC IMPACT

According to our calculations, with the introduction of the Emergency Situation Identification System based on the Aid Wristbands and the Alarm Button Service, the annual commercial revenue for the social services units could be up to 151 million rubles in 2023 and 233.5 million rubles in 2024 per 30,000 people, respectively, not including a decrease in the load on the public health facilities.

FINANCIAL SUSTAINABILITY MODEL

The first income item on the SaaS (Software as a Service) model is the subscription fee to an extended personal account, doctors’ consultations, and the disease prediction service.

The second income item is the production and sale of medical identifiers and alarm buttons.

The third income item is working with the B2B market.

Starfish family pools. A Family Aqua Club Next Door

STARFISH is an Aqua Club where the whole family can exercise and where everyone can find a wellness program that is right for them. Various classes are available for children and adults, including pregnant women, the elderly and people with disabilities. One advantage of STARFISH is potable-quality water in the swimming pools.

PROBLEM ADDRESSED

• A set of training programs covering every age group from 0+ does not exist;

• Family members having to split up to attend recreation activities in different locations;

• The concept of family wellness, wherein a team of coaches leads each family member and the family in general to the desired result, is non-existent;

• Number of swimming pools is inadequate to the number of children born;

• Lack of swimming pools with really clean water (compliant with SanPiN regulations);

• Lack of public awareness on the benefits of early swimming and prenatal aqua exercises for pregnant women;

• Lack of recreation facilities accessible to people with disabilities;

• Lack of inclusive programs for children with disabilities and their parents;

• Lack of hydrotherapy and recreation opportunities for people with disabilities within walking distance;

• General shortage of specialists specializing in infant, early childhood and sports swimming;

• Swim coaches experiencing burnout and lack of motivation.

METHODS USED TO ADDRESS THE PROBLEM

• Developing a set of wellness programs with a specific format for each age group;

• Introducing our own methodology for children’s classes;

• Organizing an accessible and inclusive environment for health, sports and recreation activities for people of all abilities;

• Compliance with all necessary standards in the construction and operation of the Aqua Club, including maintaining potable-quality water according to SanPiN regulations for infant pools;

• Developing own employee motivation system and implementing a personal development plan for each employee through project activities;

• Building a tradition of regular family celebrations and sports events in the Aqua Club territory and beyond, in order to maintain family traditions and strengthen the family institution;

• Partnering with organizations and representatives sharing STARFISH values and cultural references;

• Involvement in volunteer and charity activities through assistance and interaction with charitable foundations and other non-profits.

ACCOMPLISHMENTS AND AWARDS

In 2020, the club was piloted and confirmed its status of an Aqua Club with an accessible environment for children with disabilities. The Aqua Club collaborated with the Dobezhin School of Adaptive Physical Education. The School’s specialists conducted rehabilitation courses for children with disabilities at our swimming pools and gym.

In 2020, the STARFISH project concept was presented and appreciated by industry experts as particularly significant and unique at the First Water Forum event.

In 2021, STARFISH Aqua Club partnered with “The Great Ocean – International Festival at VDNKh.”

In 2021, open tours and master classes were conducted in STARFISH for Aqua Club leaders from all over Russia, providing methodological assistance and consultations.

In March 2022, the project received the status of a Social Enterprise.

The Good Place 2021 Award (presented annually to companies with the highest ratings according to user reviews and ratings on the Yandex website).

Aqua Club is marked on the nationwide Kid-friendly map as a place where you can safely go with your baby – to drink water, to rest, to wash your hands, to go to the bathroom.

Our swimming pools and swimming classes have been tested and recommended by the women’s clinic specialists and doctors at the maternity hospital at the Pletnev Municipal Clinical Hospital, Inozemtsev Municipal Clinical Hospital, and pediatricians at district clinics.

20+ partners and project ambassadors.

WHAT WAS DONE LAST YEAR

The following activities have been conducted since the opening of the Aqua Club on December 5, 2020:

• 12,920 classes for infants;

• 7,890 classes for children, adults and pregnant women in a counterflow pool;

• 1,720 classes for children with disabilities;

• 1,830 sessions of wellness massage, EMS and Alexeev Shower treatment;

• We have introduced and are successfully implementing new programs and combinations of exercises and recreational procedures;

• Held more than 30 cultural and sporting events to strengthen family values and develop Aqua Club traditions, more than 10 external and online partnership events;

• 3,450 family subscriptions out of the total of 6,000: two or more people from the same family are entered in the customer card;

• 4,500 subscriptions have been renewed, which proves that there is a recurring attendance of recreational activities at STARFISH;

• 270+ families a month attend STARFISH for recreation;

• 40+ children with disabilities attend STARFISH for recreation.

DIRECT RESULTS FOR 2021

• Increase in the proportion of recurring clients and those who systematically improve their health through STARFISH programs;

• Involving two or more family members in the recovery process;

• Hydrotherapy and improving the quality of life for children with disabilities;

• Elaboration and expansion of the range of wellness services provided based on requests from STARFISH visitors;

• Implementation of 10+ personal projects by STARFISH employees as a motivation and personal development tool;

• A corporate culture has been established as a tool for providing quality services;

• 95 % of all STARFISH employees continue working at the Aqua Club since it opened;

• Adult family members, on average, spend three times as much time with their children by attending STARFISH training sessions together and participating in Aqua Club activities;

• More than 40 families with children with disabilities have been integrated into a friendly society and have become more confident.

SOCIAL EFFECTS ACHIEVED IN 2021

• Continuing localization of the services from a major district to a single administrative unit and nearby areas;

• The target audience regularly participates in volunteer work and activities;

• Adults and children participate in holiday, sports and volunteer activities;

• Traditions of family sports wellness transition into family partnerships;

• Absence of staff turnover in the Aqua Club;

• Expanding the range of competencies of the coaching staff;

• Increasing the number of children taking swimming lessons in the Moscow region;

• 100 % of pregnant women who underwent wellness programs at STARFISH gave birth without complications;

• 95 % of parents who had previously practiced at STARFISH brought their babies as young as 1 month old for infant swimming;

• Over the past 6 months, Aqua Club held three large district festivals, two city family festivals, sports races and open water swims;

• Adults are spending more time together with their children;

• The “Aqua Club Next Door” concept reduces and/or eliminates the costs of traveling to the Aqua Club, babysitting and psychological assistance;

• Helping children with disabilities and their families find productive and effective forms of rehabilitation and habilitation.

SOCIAL AND ECONOMIC IMPACT

Development of STARFISH chain under “Aqua Club Next Door” concept contributes to qualitative changes in the urban infrastructure, significantly improves public health, increases life expectancy, reduces the cost of medical care for a family.

FINANCIAL SUSTAINABILITY MODEL

The Aqua Club receives 85 % of its income from individual swimming lessons for infants, children, teenagers, adults, pregnant women and people with disabilities.

15 % comes from other wellness programs: EMS training, TRX training, myofascial release, aqua jet, Alekseev Shower and wellness massage.